Italian Stellantis brands Alfa Romeo and Maserati will work together on a joint venture to produce limited-edition models and custom cars, perform vintage vehicle restorations, and develop race car technology.

The automakers said the initiative was already in operation at their facilities in the three parts of Italy’s “Motor Valley.”

“This launch is more than the creation of a new initiative—it is the symbol of a new era for Alfa Romeo and Maserati,” said Cristiano Fiorio, who’s leading the joint work. “It represents our unwavering belief in the power of Italian creativity, engineering and craftsmanship.” 

Since June, the two luxury carmakers have shared a top executive in Alfa Romeo CEO and Maserati Chief Operating Officer Santo Ficili, whom Fiorio reports to for the initiative, called "Bottegafuoriserie."

The brands’ parent has been working to shore up profits after struggling for the past two years, including in Europe and in the U.S. market, where it recently announced plans to invest $13 billion amid the Trump administration’s tariff-fueled push for more domestic manufacturing. The automaker, like many competitors buffeted by tariff effects, expects to take a $1.7 billion hit this year from export duties.

CEO Antonio Filosa said in the company’s third-quarter report that it’s “taking decisive actions to align Stellantis’ resources, programs and plans to support long-term, profitable growth.”

Stellantis was created from the 2021 merger of Peugeot and Fiat-Chrysler and also owns mass-market brands, such as Chrysler, Dodge and Jeep. 

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