Chinese Automakers Make More EU Inroads
First-half sales hit record as U.S., European OEMs lose market share.

New-vehicle registrations in Europe were flat during the first six months of 2025 at 6.8 million units.
Pexels/Ashley Fontana
Chinese automakers gained market share in Europe in the first half of the year as the continent’s overall new-vehicle market contracted.
The group of brands nearly doubled market share year-over-year to a record 5%, according to a report by London-based auto data provider Jato Dynamics.
Overall new-vehicle registrations in Europe were flat during the period at 6.8 million units. When compared to prepandemic sales volume, the European market is down by about 1.6 million units for the period, the company reported.
“Persistently high prices, geopolitical and economic tensions with Europe’s trading partners, and the post-pandemic market reality are behind the decline,” said Jato Global Analyst Felipe Munoz. “Western Europe has lost the equivalent of more than 2.5 million units of annual sales since 2019.”
Chinese automakers’ sales volume on the continent rose 91% in the six-month period. So far this year, they’re neck-and-neck with homegrown Mercedes and ahead of Ford’s 3.8% market share, according to Jato.
BYD, Jaecoo, Omoda, Leapmotor and Xpeng are leading the Chinese brands sales growth in Europe, with BYD in particular employing aggressive pricing, the report says.
Meanwhile, some Europe-based automakers’ domestic market share declined, Stellantis from about 17% down to 15%, its lowest point for the period since it formed in 2021, reported Jato, which cited its increasing focus on more expensive electric vehicles and few new models by many of the company’s brands.
Chinese automakers, meanwhile, are facing regulatory probes and fines over zero-mileage “used” electric vehicles registered domestically without first being sold in order to draw government subsidies, reported AutoForecast Solutions, which said the practice appears to be widespread in China.
More Industry

All on One Team
Since finance-and-insurance was added to the auto dealership, most stores’ F&I teams have been separated from sales like a car’s trunk is separated from the engine. It doesn’t have to – and shouldn’t – be that way.
Read More →
Auto Dealers Have Some Phone Homework
A midyear study found that stores can do a better job of converting both inbound and outbound calls into customer appointments for increased sales.
Read More →
Hyundai Ventures Aim for Deeper AI Dive
The automaker announced partnerships with several technology industry leaders to pursue an ambitious plan for integrating AI into its manufacturing and well beyond automotive.
Read More →
Early Intervention Saves Retention
Sales and service departments have the highest annual dealership turnover rates, according to a new industry report, costing money and time that could be better spent elsewhere.
Read More →
California Hybrids Reach State Record
The Golden State still leads the country in electric-vehicle registrations, but much like the rest of the U.S. its hybrid market share is up while full electrics stabilize after a dramatic first-quarter dip.
Read More →
California Launches EV Rebate Program
Participating automakers are matching the state's $13.5 million investment in new electric-vehicle rebates scheduled to take effect later this summer.
Read More →
UN Advances Fully Autonomous Vehicle Framework
While such cars aren’t on the public market yet, the United Nations established a safety-focused regulatory framework that's endorsed by the U.S.
Read More →
Another Carmaker Embraces Robots
Mitsubishi and a Japan-based startup plan to make humanoids at a home-country factory to use in auto manufacturing and to sell to others.
Read More →
Auto Workforce Impacted by Skills Gaps
The transition to electric vehicles has impacted the automotive workforce in many ways, including the need for education and skills training on emerging technologies.
Read More →
Auto Group Transitions to Employee Ownership
An Ohio-based automotive group transitioned to 100% employee ownership, or an Employee Stock Ownership Plan, with the stated intent of supporting its legacy and growth.
Read More →