FI showroom red and grey logo
MenuMENU
SearchSEARCH

Chinese Automakers Make More EU Inroads

First-half sales hit record as U.S., European OEMs lose market share.

August 5, 2025
Chinese Automakers Make More EU Inroads

New-vehicle registrations in Europe were flat during the first six months of 2025 at 6.8 million units.

Credit:

Pexels/Ashley Fontana

2 min to read


Chinese automakers gained market share in Europe in the first half of the year as the continent’s overall new-vehicle market contracted.

The group of brands nearly doubled market share year-over-year to a record 5%, according to a report by London-based auto data provider Jato Dynamics.

Ad Loading...

Overall new-vehicle registrations in Europe were flat during the period at 6.8 million units. When compared to prepandemic sales volume, the European market is down by about 1.6 million units for the period, the company reported.

“Persistently high prices, geopolitical and economic tensions with Europe’s trading partners, and the post-pandemic market reality are behind the decline,” said Jato Global Analyst Felipe Munoz. “Western Europe has lost the equivalent of more than 2.5 million units of annual sales since 2019.”

Chinese automakers’ sales volume on the continent rose 91% in the six-month period. So far this year, they’re neck-and-neck with homegrown Mercedes and ahead of Ford’s 3.8% market share, according to Jato.

BYD, Jaecoo, Omoda, Leapmotor and Xpeng are leading the Chinese brands sales growth in Europe, with BYD in particular employing aggressive pricing, the report says.

Meanwhile, some Europe-based automakers’ domestic market share declined, Stellantis from about 17% down to 15%, its lowest point for the period since it formed in 2021, reported Jato, which cited its increasing focus on more expensive electric vehicles and few new models by many of the company’s brands.

Ad Loading...

Chinese automakers, meanwhile, are facing regulatory probes and fines over zero-mileage “used” electric vehicles registered domestically without first being sold in order to draw government subsidies, reported AutoForecast Solutions, which said the practice appears to be widespread in China.

DIG DEEPER: American-Made Aims Complex

More Industry

Map of Europe next to back of EV car.
Showroomby Lauren LawrenceJune 22, 2026

European EV Market Hits Record

Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.

Read More →
Person pumping gas into car.
Showroomby Lauren LawrenceJune 17, 2026

Used EVs Outpace New

While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.

Read More →
Gas pumps.
Industryby Lauren LawrenceJune 15, 2026

Consumer Outlook on the Rise

Younger generations are feeling more positive about their financial futures and current affordability pressures than older generations, according to recent TransUnion data.

Read More →
Ad Loading...
red Toyota name and logo on white building
Industryby Lauren LawrenceJune 10, 2026

AutoNation Acquires Top Toyota Store

The automotive group added Toyota of Newnan, a high-performing dealership in Georgia, to its roster of over 300 rooftops across the U.S.

Read More →
Man in blue suit smiling for photo.
Industryby StaffJune 9, 2026

Reynolds Names Speakers for Amplify Event

The keynoters will explore challenges that are reshaping the industry, speaking on how dealerships can adapt, innovate and thrive in a rapidly changing atmosphere.

Read More →
Orange Mitsubishi car on grass
Showroomby Lauren LawrenceJune 8, 2026

Mitsubishi Sets Growth Strategy, Structural Transformation

The Japanese automaker aims to 'strengthen products and technologies that embody its brand identity,' focus on its strongest markets and expand value-chain businesses 'that leverage its unique strengths.'

Read More →
Ad Loading...
Man holding magnifying glass over sales volume paper.
F&IMay 29, 2026

Why Your F&I PVR Is Misleading You

Here’s a handy checklist of the numbers to track in 2026 instead.

Read More →
Hands holding phone over graphic.
Digitalby Lauren LawrenceMay 27, 2026

Need for Speed: EV Apps Lack Consistency

Fifty-five percent of surveyed EV owners said their mobile applications had a major or moderate impact on their purchasing decisions, but connectivity issues remain a problem.

Read More →
Orange BMW with windshield wipers sticking up.
Industryby Hannah MitchellMay 18, 2026

Inventory of New Units Stable

Auto brands spent April clearing out most of their 2025 supply with incentives while holding firm on 2026 prices, striking a balance to meet demand and protect their bottom lines.

Read More →
Ad Loading...
Car exhaust pipe blowing exhaust.
Industryby Lauren LawrenceMay 18, 2026

Auto Trade Group Supports Emissions Delay

The Alliance for Automotive Innovation announced its support of a delayed timeline for federal emission standards for light- and medium-duty vehicles.

Read More →