iTapMenu Connects to Provider Exchange Network
Users of the iTapMenu can now electronically rate F&I products through the company's new connection with the Provider Exchange Network.
SOUTHFIELD, Mich. — Provider Exchange Network (PEN), a division of Open Dealer Exchange LLC, announced integration with iTapMenu, which will allow users of mobile F&I menu to rate F&I products electronically.
“We couldn’t be more excited about the partnership with Provider Exchange Network,” said Ozan Selcuk, vice president of iTapMenu. “Easy and accurate product rating is essential to our customer interactive solution for our auto dealers. PEN’s network of F&I product providers helps iTap focus on our revolutionary solution, eliminating errors and enhancing the F&I experience for everyone involved.”
Dealers using iTapMenu will now be able to rate F&I products instantly and push them directly into the menu. The F&I manager will also be able to select any available rate for the product with real-time changes to the different re-payment options.
“iTapMenu is a great organization with a fast-growing dealer base,” said Ron Greer, vice president of PEN. “Innovation using mobile technology is another great example of the ever-changing experience of F&I at auto dealerships, and further demonstrates the flexible and open network of Open Dealer Exchange.”
PEN is an electronic data exchange that streamlines the sales process by integrating the F&I product provider with the dealer’s point-of-sale system, whether through a menu or directly with the dealership management system desking software.
More F&I

New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →