Jack Roush will

kick the SEMA Show 2003 into high gear with his opening remarks at the

2003 SEMA New Product Awards Breakfast, according to the company.

The breakfast, where SEMA will announce the ten winners of the show’s

New Product Awards competition, is set for Tuesday, Nov. 4, 8:00-8:45

a.m. in the Las Vegas Convention Center Room N245, and precedes the

show’s 9 a.m. opening.

"Jack Roush is the perfect speaker for our industry," said Peter

MacGillivray, SEMA vice president of marketing and communications.

"He's a hotrodder at heart, with great insight about our industry and its

future. We couldn't be happier that Jack accepted our invitation to

speak."

Roush, a seven-day-a-week racer and businessman, loves cars,

competition and technology in equal proportions. The Livonia, Mich.,

racing entrepreneur has been successful in more different kinds of auto

racing than any other American in history. No other racer has amassed

more trophies in more different kinds of racing in 33 years of racing than

Roush, competing as driver, builder, tuner, engine man and team owner.

Roush cars have won almost 300 races and 29 championships.

Between race weekends, Roush runs Roush Industries, a diversified

engineering company with more than 2000 people at 50 locations in the

United States, Mexico and England. Roush Industries does projects for all

three Detroit-based carmakers, and has divisions working in the aviation,

electronics, emissions, optics, vibration analysis and attenuation, and

project management industries.

One division, Roush Performance Products, designs and builds a

complete line of high-performance Ford Mustangs, Ford F-150 pickups

and is adding the Ford Focus for a network of 125 Ford dealerships

around the country. The high-performance, limited-production vehicles

have high visual impact, excellent acceleration, enhanced braking

capability, and world-class handling. To date, Roush has delivered more

than 5,000 Roush vehicles to the performance aftermarket.

New Product Awards will be given for the best new off-road/4-wheel drive

product, best new packaging design, best new accessory product, best-

engineered new product, best new performance street product, best new

performance racing product, best new street rod/custom car product, best

new merchandising display, best new pickup/SUV/van product, and best

new mobile electronics entertainment product. The award winners are

chosen by a group of industry experts and specialists.

The winners, along with more than 1,100 other new products at SEMA

Show 2003, will be on display throughout the show’s four days in the New

Products Showcase located in the Convention Center’s North Hall. Each

new product will have an information sheet of its own, with photograph,

description, manufacturer information, and the number of the SEMA Show

booth in which the product is also being shown.

The SEMA New Product Awards breakfast is open to all attendees at

SEMA Show 2003 at no change, but tickets will be required for admission.

Tickets may be ordered by using the special events form at

www.SEMAshow.com.

About the 2003 SEMA Show

SEMA Show 2003 will be held from Tuesday, Nov. 4 - Friday, Nov. 7, in

the Las Vegas Convention Center. Show hours are 9 a.m. to 5 p.m.

Tuesday through Thursday, and 9 a.m. to 4 p.m. Friday. SEMA's

Innovations Day is Monday, Nov. 3, preceding the show.

This year's SEMA Show will have twelve (12) sections. They are:

International Tire Expo; Wheels & Performance Tires; Car Care &

Accessories; Mobile Electronics; Performance Marine; Racing &

Performance; Restoration Marketplace; Restyling & Accessories Center;

Street Rod Alley; Tools & Equipment; Trucks, SUVs, Truck Caps &

Accessories; and Business Services. The three new sections -- Car Care

& Accessories, Tools & Equipment, and Business Services -- will be

adjacent to each other. Icons for each of the sections will help direct

buyers and exhibiting personnel through the Show.

SEMA’s education program extends throughout the week. A full schedule

of seminars is posted online at www.SEMAshow.com/seminars.

International visitors are welcome at the SEMA Center for International

Commerce (CIC) located in Room S229 on the upper floor between the

Convention Center's Central Hall and the new South Hall. Private

conference rooms and business services are available for the thousands

of attendees from more than 100 countries.

The Ford Motor Company is the featured Vehicle Manufacturer of SEMA

Show 2003. Ford has been a strong supporter of SEMA and the

aftermarket industry, and was the initial carmaker to participate in a

technology transfer program with SEMA manufacturer members.

More information about SEMA Show 2003 is available at

www.SEMAshow.com, or by contacting ConvExx, Show Management, at

askus@convexx.com, or 702/450-7662. SEMA staff may be reached at

909/396-0289.