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J.D. Power and Associates: Certified Used Vehicles Account for More Than One-Third of Sales

by Staff
November 19, 2002
2 min to read


Sales of certified used vehicles have increased 46

percent since 2000, with certified used vehicles comprising an estimated 35

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percent of late-model used vehicles sold in 2002, according to the J.D.

Power and Associates 2002 Used-Vehicle Sales and Certification Study.


The inaugural study measures the satisfaction and experiences of owners of

certified used vehicles. "Certified" refers to late-model used vehicles that

have typically undergone a detailed inspection at the dealership and are

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sold with manufacturer-backed warranty coverage.


"Certification programs are changing the face of the late-model used-vehicle

market," said Scott Weitzman, senior director of retail programs at J.D.

Power and Associates. "While the traditional used-vehicle sale is motivated

primarily by price, certification programs increase consumer confidence

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about the quality of the used vehicle, backed by a strong warranty."


While 53 percent of all used-vehicle buyers are aware of certification

programs before they start shopping, less than one-quarter of buyers who

purchased a certified used vehicle initially set out to do so. However,

awareness of certification programs continues to increase, and the programs

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are attracting a significant number of vehicle shoppers who originally

consider only a new vehicle. Nearly one-half of all buyers of certified used

vehicles state they would not have purchased a used vehicle had it not been

for the availability of the certification program.




"In many cases, certified used-vehicle programs are giving new-vehicle

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buyers access to a higher class of vehicle than they may have originally

considered along with added perks like free maintenance and roadside

assistance-features that the traditional used-vehicle sale never provided

before," said Weitzman.


According to the study, Lexus ranks highest in satisfying certified used-vehicle owners, receiving

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top ratings in each of the factors contributing to overall satisfaction with

certified used-vehicle programs: program features, vehicle quality, shopping

experience and vehicle price. Lexus is followed in the rankings by Jaguar,

BMW and Mercedes-Benz, respectively.


The 2002 Used-Vehicle Sales and Certification Study measures the experiences

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of more than 11,000 used-vehicle buyers.


Headquartered in Westlake Village, Calif., J.D. Power and Associates is a

global marketing information services firm operating in key business sectors

including market research, forecasting, consulting, training and customer

satisfaction. The firm's quality and satisfaction measurements are based on

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responses from millions of consumers annually.

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