FI showroom red and grey logo
MenuMENU
SearchSEARCH

June, Q2 Sales Surge on Pent-Up Demand

Forecasts show high interest rates, prices still not dampening volume.

June 23, 2023
June, Q2 Sales Surge on Pent-Up Demand

June’s seasonally adjusted annual rate is 15.8 million, well above 12.9 million a year earlier.

IMAGE: Pexels/Akshay Shende

2 min to read


June and second-quarter new-vehicle sales forecast show business was brisk and easily exceeded volume a year earlier, according to joint tallies by J.D. Power and GlobalData

Retail and nonretail sales combined will total nearly 1.4 million units in June, up 23% year-over-year, and 4.1 million for the quarter, up 18%, according to the forecast.

Ad Loading...

June’s seasonally adjusted annual rate is 15.8 million, well above 12.9 million a year earlier.

The projection for the first half of the year is 7.7 million, up about 14% year-over-year.

Retail sales alone are expected to reach 1.1 million in June, up about 17% year-over-year, and 3.3 million in the quarter, up 11%. Half-year retail deliveries will hit 6.2 million, up 6%.

“The 2023 theme of strong sales growth, enabled by increased vehicle production and pent-up demand, is continuing in June,” said J.D. Power Data and Analytics Division President Thomas King in a press release.

The strong June sales are still below prepandemic numbers, which exceeded eight million, King said.

Ad Loading...

Prices remain high and are even rising, he said, and that’s combined with much higher interest rates.

“Volume growth is being complemented by further increases in transaction prices which are trending towards being up 3% for the first half of 2023 despite increases in OEM incentives and declines in dealer grosses. As a result, it’s anticipated that consumers will spend nearly $281.4 billion on the purchase of new vehicles in the first half of 2023, a noteworthy 8% growth from the same period a year ago.”

Still, improving inventories will serve to balance the playing field, softening record prices, even as pent-up demand keeps sales strong, King said.

LEARN MORE: New-Car Sales Robust in May

Originally posted on Auto Dealer Today

More Showroom

Phot of a dark Kia vehicle interior with steering part of steering wheel and dashboard
Showroomby Hannah MitchellJune 29, 2026

Focus on Vehicle Cabins

The market for interior materials will grow in coming years as automakers look to meet consumer demand while staying competitive with changeups to sourcing and included features.

Read More →
Photo of multiple new SUVs on a car dealership lot
Showroomby Hannah MitchellJune 22, 2026

State Follows Federal Warning on Auto Ads

The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.

Read More →
Map of Europe next to back of EV car.
Showroomby Lauren LawrenceJune 22, 2026

European EV Market Hits Record

Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.

Read More →
Ad Loading...
Person pumping gas into car.
Showroomby Lauren LawrenceJune 17, 2026

Used EVs Outpace New

While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.

Read More →
Dodge emblem on orange vehicle
Showroomby Hannah MitchellJune 15, 2026

New Vehicles Down for Most Brands

Healthy May sales cut into inventory as automakers kept a tight reign on supply, though some brands ended the month with excess units on the ground.

Read More →
Photo of the back of an electric Mercedes
Showroomby Hannah MitchellJune 10, 2026

Auto Prices Ride May Moderation

Flat ATPs and asking prices clocked in below long-term averages for the month, though some segments saw significant price gains, reported Cox Automotive.

Read More →
Ad Loading...
Orange Mitsubishi car on grass
Showroomby Lauren LawrenceJune 8, 2026

Mitsubishi Sets Growth Strategy, Structural Transformation

The Japanese automaker aims to 'strengthen products and technologies that embody its brand identity,' focus on its strongest markets and expand value-chain businesses 'that leverage its unique strengths.'

Read More →
inside of car, view of steering wheel with hands on it driving
Showroomby Lauren LawrenceMay 29, 2026

Affordable, Safe Cars for Teen Drivers

Families looking to balance affordability and safety in vehicles for their teen drivers can look to the updated list of recommended vehicles by IIHS and Consumer Reports.

Read More →
Gray-scale photo of a line of Mini cars in a dealership parking lot
Showroomby Hannah MitchellMay 27, 2026

Auto Dealers Feel Better But Not Great

A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.

Read More →
Ad Loading...
exterior daytime image of Porsche North Miami dealership
Showroomby Lauren LawrenceMay 22, 2026

Holman Opens Porsche Dealership in Miami

The North Miami store features the brand’s signature Destination Porsche design concept, combining contemporary architecture and technology to create what the auto group calls an ultra-luxury experience.

Read More →