CARMEL, Ind. — KAR Auction Services Inc. has changed its name to KAR Global, a move that follows several years of rapid expansion across North America and Europe and the acquisition and development of new technology and data-driven products, services, and capabilities, the company announced in a press release.

“At KAR, we have a fast, fearless and entrepreneurial culture, and we’ve been pioneers in the auction business for decades,” said Chairman and CEO Jim Hallett. “But we’re a lot more than just ‘auction services.’ We’re rethinking and reimagining remarketing for our diverse sellers and buyers across the automotive sector. These global customers want global solutions — and that’s what KAR Global delivers.”

Recent high-profile acquisitions include STRATIM’s digital fleet management platform, TradeRev’s real-time digital auction marketplace, and the data analytics engine at DRIVIN that powers KAR Global’s pricing insights, vehicle recommendations, and portfolio management solutions, and CarsOnTheWeb, recently rebranded as ADESA Europe.

“KAR Global is committed to delivering a unified, seamless and simplified customer experience,” said Peter Kelly, president of KAR Global. “And to do this, we’re combining our data, technology, and industry expertise and leveraging the very best from across our geographies and brands.”

Read: KAR Rebrands CarsOnTheWeb as ADESA Europe