KBB Names Five Models That Depreciate Quickly
Kelley Blue Book has released a list of five new cars that are projected to depreciate by at least 80 percent within five years.
IRVINE, Calif. — Kelley Blue Book has released a list of five new cars that are projected to depreciate by at least 80 percent within five years. The pricing data provider's list is comprised entirely of Hyundai and Kia models, but KBB noted that both brands continue to improve in reputation for quality and both posted sales gains in 2009.
Sean Tucker, contributor to TheCarConnection.com, broke down each of the five offenders and offered alternative models for each.
1. Hyundai Azera: Lost between the redesigned Sonata and luxury-branded Genesis, this Toyota Avalon competitor is “not a bad car,” according to Tucker, but won’t hold its value as well as its newsmaking brethren.
2. Kia Amanti: Priced right for its size, the spacious Amanti has been replaced by the Cadenza crossover for 2011. Tucker said the higher-priced 2010 Ford Taurus is a better buy.
3. Kia Optima: It’s a mid-sized car priced under $20,000, but so is the related Hyundai Sonata and, after incentives, the Ford Fusion.
4. Kia Rio: A planned 2012 redesign for this small car will come too late for Tucker, who recommends the Nissan Versa as an alternative in the under-$12,000 category.
5. Kia Rondo: The Mazda5 outdoes the Rondo “in every way,” according to Tucker, who nonetheless notes that the Rondo’s poor resale outlook is offset by a spacious interior.
The full text of Tucker’s article can be found here.
More F&I

Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →