FI showroom red and grey logo
MenuMENU
SearchSEARCH

KBB: September Auto Sales Expected to Dip Nearly 2 Percent

The seasonally adjusted annual rate is at 15.7 million units, while September is expected to decline 1.8 percent to a total of 1.17 million units, KBB reports.

by Staff
September 26, 2013
3 min to read


IRVINE, Calif. — New-vehicle sales are expected to decline 1.8 percent in September to a total of 1.17 million units, according to Kelley Blue Book, provider of new- and used-car information.

“September 2013 new-vehicle sales represent the first year-over-year drop since May 2011, due to slower retail sales, two fewer sales days in the month, and this year’s Labor Day sales included in August 2013 totals,” said Alec Gutierrez, senior analyst at Kelley Blue Book. “Despite the cool down this month, Kelley Blue Book forecasts sales will remain on track to exceed 15.6 million units in 2013 because of strong product introductions from automakers.” 

Ad Loading...

This month, new light-vehicle sales, including fleet, are expected to hit 1.167 million units, down 1.8 percent from September 2012 and down 22.2 percent from August 2013. The seasonally adjusted annual rate (SAAR) for September is estimated to be 15.7 million, up from 14.7 million in September 2012 and down from 16 million last month. Retail sales are expected to account for 85 percent in September.

Honda will continue its momentum from a strong August last month, when it posted a 27 percent gain year over year. While calendar quirks this month will limit Honda to single-digit growth, two of its three core products, the Civic and CR-V, are leading their respective segments this year. Toyota also is expected to post small gains in September with its all-new Corolla, which will challenge the Civic for the best-selling small car this year. Domestic manufacturers are expected to post volume losses for the month; however, their combined market share of 44.4 percent will be slightly higher than last month and one year ago.


Sales Volume 1

Market Share 2

Manufacturer

Sep-13

Sep-12

YOY %

Sep-13

Sep-12

YOY %

General Motors (Buick, Cadillac, Chevrolet, GMC)

208,000

210,245

-1.1%

17.8%

17.7%

0.1%

Toyota Motor Company (Lexus, Scion, Toyota)

177,000

171,910

3.0%

15.2%

14.5%

0.7%

Ford Motor Company (Ford, Lincoln)

173,000

174,454

-0.8%

14.8%

14.7%

0.2%

Chrysler Group (Chrysler, Dodge, Jeep, RAM)

137,000

142,041

-3.5%

11.7%

11.9%

-0.2%

American Honda (Acura, Honda)

122,000

117,211

4.1%

10.5%

9.9%

0.6%

Hyundai-Kia

96,000

108,130

-11.2%

8.2%

9.1%

-0.9%

Nissan North America (Infiniti, Nissan)

93,000

91,907

1.2%

8.0%

7.7%

0.2%

Volkswagen Group (Audi, Volkswagen)

45,000

48,641

-7.5%

3.9%

4.1%

-0.2%

Total 3

1,167,000

1,188,899

-1.8%

-

-

-


1 Historical data from OEM sales announcements

2 Kelley Blue Book Automotive Insights


3 Includes brands not shown






Compact crossovers will see the biggest growth of any segment, as sales are up 21.7 percent so far this year, fueled by redesigns of the Honda CR-V, Toyota RAV4 and Subaru Forester. While housing prices are starting to level out, housing construction and sales remain up, helping pickup truck sales accelerate into the fall season when sales are typically strong.

“In September 2013, Kelley Blue Book expects compact cars to surpass mid-size cars as the leading segment for the first time since June 2011,” said Tim Fleming, analyst at Kelley Blue Book. “Over the past three months, compact car sales have soared 17.8 percent on the strength of the Honda Civic, Chevrolet Cruze and Hyundai Elantra, and the introduction of the new Toyota Corolla will bolster sales even more in this segment.”


Sales Volume 1

Market Share

Segment

Sep-13

Sep-12

YOY %

Sep-13

Sep-12

YOY %

Compact Car

179,750

186,870

-3.8%

15.4%

15.7%

-0.3%

Mid-Size Car

178,500

194,568

-8.3%

15.3%

16.4%

-1.1%

Compact Crossover

151,750

135,234

12.2%

13.0%

11.4%

1.6%

Full-Size Pickup Truck

150,500

144,459

4.2%

12.9%

12.2%

0.7%

Subcompact Car

49,000

49,111

-0.2%

4.2%

4.1%

0.1%

Total 2

1,167,000

1,188,899

-1.8%

-

-

-


1 Historical data from OEM sales announcements

2 Includes brands not shown



More F&I

Man holding magnifying glass over sales volume paper.
F&IMay 29, 2026

Why Your F&I PVR Is Misleading You

Here’s a handy checklist of the numbers to track in 2026 instead.

Read More →
Photo of woman typing on a laptop as she sits on a couch
F&Iby Hannah MitchellMay 29, 2026

Auto Consumer Anxiety Presents Opportunity

A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.

Read More →
Dustin Gingerich standing on stage giving a presentation
F&Iby Lauren LawrenceMay 28, 2026

Humble and Hungry: 12 Rules for an F&I Life

Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.

Read More →
Ad Loading...
Photo of businessman's hands resting on files on a desk
F&Iby John TabarMay 27, 2026

Focus on the Opening

F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.

Read More →
Photo of a three-seat vehicle back seat
F&Iby Hannah MitchellMay 22, 2026

F&I Reaches for the Sky

The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.

Read More →
Cover image for a BOK Financial report titled “Timing the market: How avoiding volatility entirely can hurt long-term reinsurance program performance.” The image shows several road construction barricades with flashing amber warning lights lined up in a nighttime work zone. Beneath the image, red text explains that avoiding volatility can mean falling behind inflation and missing market rebounds that drive long-term surplus growth. The BOK Financial logo appears at the bottom right.
SponsoredMay 8, 2026

Timing the Market Can Hurt Long-Term Program Performance

For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.

Read More →
Ad Loading...
Ryan Ruff, The 90/10 Rule, Automotive Training Academy, Sales Series
F&IMay 6, 2026

The 90/10 Rule

In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.

Read More →
Photo of essential oil diffuser on desk next to laptop
F&IMay 4, 2026

Your Office Is Talking

What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.

Read More →
"Effective training ensures the customer’s needs remain at the heart of everything we do. When that is the focus, both sales and profits naturally improve." by Rick McCormick with F&I and Showroom logo and picture of Rick McCormick
F&IMay 1, 2026

F&I Training Fundamentals

How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.

Read More →
Ad Loading...
Photo of car tire and the tread mark it left in snow
F&Iby Hannah MitchellApril 29, 2026

Not Just Any Tire Will Do

More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.

Read More →