KBB: September Auto Sales Expected to Dip Nearly 2 Percent
The seasonally adjusted annual rate is at 15.7 million units, while September is expected to decline 1.8 percent to a total of 1.17 million units, KBB reports.
IRVINE, Calif. — New-vehicle sales are expected to decline 1.8 percent in September to a total of 1.17 million units, according to Kelley Blue Book, provider of new- and used-car information.
“September 2013 new-vehicle sales represent the first year-over-year drop since May 2011, due to slower retail sales, two fewer sales days in the month, and this year’s Labor Day sales included in August 2013 totals,” said Alec Gutierrez, senior analyst at Kelley Blue Book. “Despite the cool down this month, Kelley Blue Book forecasts sales will remain on track to exceed 15.6 million units in 2013 because of strong product introductions from automakers.”
This month, new light-vehicle sales, including fleet, are expected to hit 1.167 million units, down 1.8 percent from September 2012 and down 22.2 percent from August 2013. The seasonally adjusted annual rate (SAAR) for September is estimated to be 15.7 million, up from 14.7 million in September 2012 and down from 16 million last month. Retail sales are expected to account for 85 percent in September.
Honda will continue its momentum from a strong August last month, when it posted a 27 percent gain year over year. While calendar quirks this month will limit Honda to single-digit growth, two of its three core products, the Civic and CR-V, are leading their respective segments this year. Toyota also is expected to post small gains in September with its all-new Corolla, which will challenge the Civic for the best-selling small car this year. Domestic manufacturers are expected to post volume losses for the month; however, their combined market share of 44.4 percent will be slightly higher than last month and one year ago.
Sales Volume 1 | Market Share 2 | |||||
Manufacturer | Sep-13 | Sep-12 | YOY % | Sep-13 | Sep-12 | YOY % |
General Motors (Buick, Cadillac, Chevrolet, GMC) | 208,000 | 210,245 | -1.1% | 17.8% | 17.7% | 0.1% |
Toyota Motor Company (Lexus, Scion, Toyota) | 177,000 | 171,910 | 3.0% | 15.2% | 14.5% | 0.7% |
Ford Motor Company (Ford, Lincoln) | 173,000 | 174,454 | -0.8% | 14.8% | 14.7% | 0.2% |
Chrysler Group (Chrysler, Dodge, Jeep, RAM) | 137,000 | 142,041 | -3.5% | 11.7% | 11.9% | -0.2% |
American Honda (Acura, Honda) | 122,000 | 117,211 | 4.1% | 10.5% | 9.9% | 0.6% |
Hyundai-Kia | 96,000 | 108,130 | -11.2% | 8.2% | 9.1% | -0.9% |
Nissan North America (Infiniti, Nissan) | 93,000 | 91,907 | 1.2% | 8.0% | 7.7% | 0.2% |
Volkswagen Group (Audi, Volkswagen) | 45,000 | 48,641 | -7.5% | 3.9% | 4.1% | -0.2% |
Total 3 | 1,167,000 | 1,188,899 | -1.8% | - | - | - |
1 Historical data from OEM sales announcements | ||
2 Kelley Blue Book Automotive Insights | ||
3 Includes brands not shown | ||
Compact crossovers will see the biggest growth of any segment, as sales are up 21.7 percent so far this year, fueled by redesigns of the Honda CR-V, Toyota RAV4 and Subaru Forester. While housing prices are starting to level out, housing construction and sales remain up, helping pickup truck sales accelerate into the fall season when sales are typically strong.
“In September 2013, Kelley Blue Book expects compact cars to surpass mid-size cars as the leading segment for the first time since June 2011,” said Tim Fleming, analyst at Kelley Blue Book. “Over the past three months, compact car sales have soared 17.8 percent on the strength of the Honda Civic, Chevrolet Cruze and Hyundai Elantra, and the introduction of the new Toyota Corolla will bolster sales even more in this segment.”
Sales Volume 1 | Market Share | |||||
Segment | Sep-13 | Sep-12 | YOY % | Sep-13 | Sep-12 | YOY % |
Compact Car | 179,750 | 186,870 | -3.8% | 15.4% | 15.7% | -0.3% |
Mid-Size Car | 178,500 | 194,568 | -8.3% | 15.3% | 16.4% | -1.1% |
Compact Crossover | 151,750 | 135,234 | 12.2% | 13.0% | 11.4% | 1.6% |
Full-Size Pickup Truck | 150,500 | 144,459 | 4.2% | 12.9% | 12.2% | 0.7% |
Subcompact Car | 49,000 | 49,111 | -0.2% | 4.2% | 4.1% | 0.1% |
Total 2 | 1,167,000 | 1,188,899 | -1.8% | - | - | - |
1 Historical data from OEM sales announcements | |
2 Includes brands not shown | |
More F&I

Modern Technology Objection Handling
In this video, Trent White shares how to confidently handle technology-based objections by helping customers understand the value of protection, even with modern vehicle technology.
Read More →
Consistency at Scale: Driving F&I Performance
With 75 rooftops across the Sunshine State, Morgan Auto Group has proven to Floridians that it knows a thing or two about driving performance in a competitive market. But it didn’t start at the top.
Read More →
Gitty Up on GAP
The foundational finance-and-insurance product hasn’t kept up with the latest conditions for auto dealers. Is the time ripe?
Read More →
How AI-Powered Coaching Is Transforming F&I Performance
See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Read More →
Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Double the Change, Double the Chance
When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →