IRVINE, Calif. –  Kelley Blue Book, with Upper Diamond, announced its coveted Brandon Hall Group Gold award win for “Best Sales Training Program for Extended Enterprise” and Silver award win for “Best Use of Video for Learning” for its Instant Cash Offer training program delivered by The Learning Academy e-Learning Platform. Since launching the program in early March 2020, enrollment has surpassed 900 dealerships, equating to more than 6,000 dealership employees.  

The Learning Academy e-Learning Platform allows dealerships to access Instant Cash Offer content at any time and on any device to onboard a new employee until the virtual or in-person training is scheduled.

The Learning Academy e-Learning Platform solves a real need for an easy-to-use, well-priced custom system designed to deliver extended enterprise learning to any network of dealers, affiliates or franchises, who buy the Instant Cash Offer product and require training. It offers quick onboarding, especially for individuals who do not spend much time on computers and prefer the use of mobile devices.  

“The team set out to build a best-in-class training program for our dealership clients, investing in the opportunity to enhance and strengthen the already existing virtual and in-person dealership training efforts and drive overall dealership success,” said David Berry, senior manager of operations for Kelley Blue Book^SM Instant Cash Offer. “The Learning Academy e-Learning Platform allows dealerships to access Instant Cash Offer content at any time and on any device to onboard a new employee until the virtual or in-person training is scheduled.” 

With this program, dealership staff can be onboarded at a faster rate. The program establishes a standard to certify an employee in the use and application of the Instant Cash Offer product and processes, as well as be interactive, engaging and relevant. This illustrates best practices for turning a car inspection into a lead for a vehicle sale, all while integrating Kelley Blue Book’s trusted brand into the dealership experience and prestige in the mind of consumers.  Through the mobile-friendly platform, dealership staff experience how to be successful with Instant Cash Offer across multiple customer touchpoints, including in-showroom, online, home and remote services, how to follow-up, the walkaround inspection, and more.  

The Instant Cash Offer training program helps create fast, easy conversations that alleviate price anxiety and leverage the Kelley Blue Book brand in conversations with customers. Dealership personnel also have the ability to manage and monitor their staff performance across multiple dealerships, helping each employee move from proficiency to trade-in mastery with ease.  

Award entries were evaluated by a panel of veteran, independent senior industry experts, Brandon Hall Group analysts and executives based upon the following criteria: fit the need, design of the program, functionality, innovation and overall measurable benefits. Excellence Awards winners will be honored at Brandon Hall Group’s HCM Excellence Conference, January 26-28, 2021, at the Hilton West Palm Beach, Florida.  

“The Excellence Awards serve the critical function of reinforcing the essential business benefit of creating great experiences for candidates and employees,” Brandon Hall Group CEO Mike Cooke said. “All award winners must demonstrate that their HCM programs drive bottom-line business results. That’s what sets our awards program apart from all others.” 

For more information about Kelley Blue Book Instant Cash Offer, visit https://b2b.kbb.com/ico/. To see the Kelley Blue Book Instant Cash Offer program in action, visit https://vimeo.com/upperdiamond/review/401087434/3c9fbc6b09. For more information about The Learning Academy e-Learning Platform, visit https://thelearning.academy/. For more information and news from Kelley Blue Book, follow us on LinkedIn at https://www.linkedin.com/company/kelley-blue-book/.