Kia Model Awarded for Safety
New Sportage garners IIHS nod after improvement to side body.

The Sportage's side structure is updated in the 2024 model, helping it earn the IIHS award.
IMAGE: Kia
The 2024 Kia Sportage has earned a top safety award from the Insurance Institute for Highway Safety.
The Top Safety Pick+ nod is the nonprofit group’s highest recognition. To get it, a model has to get a “good” rating in several crash tests. Its headlights must also garner acceptable or good ratings as standard in all trims, and a front crash-prevention system with advanced or superior ratings in vehicle-to-pedestrian tests must be available.
Kia updated the side structure of the Sportage with the new model, so it meets all of the higher-tier award’s requirements, IIHS said in a press release.
Originally posted on Auto Dealer Today
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