Kia Reports Record Sales
Deliveries soar 18%, setting a record for the first half of the year.

Kia America recorded a 15% year-over-year increase in the second quarter.
Milissa Martini, Pexels
Kia sales are taking off, with the company setting a record in first-half sales, up 18% year-over-year.
Kia America recorded 210,197 sales in the second quarter, a 15% year-over-year increase. The automaker’s June sales rose to 70,495, up 8%.
In a statement to Automotive News, Eric Watson, Kia America's sales chief, attributed Kia's record first-half results to the 26% increase in sales for the company’s crossover lineup in the first six months.
Kia's Forte sedan is successful with urban shoppers who prioritize smaller, more economical cars, he said.
Watson also pointed out that certain pandemic-affected models, such as the Carnival people hauler and Seltos entry-level crossover, are experiencing a return in supply.
"Our production is up and we've been able to sell that because our sales are up year over year, but we're not building dealer stock," he told Automotive News.
Losing the $7,500 tax credit for the EV6 and Niro EVs caused their sales to slide, but Watson predicts a recovery in the second half.
Kia’s breakdown of sales is as follows:
EV6, down 43% in June and 32% in the quarter
Niro, up 84% in June and 13% in the quarter
Telluride, up 4% in June and 13% in the quarter
Sportage, down 2% in June; up 12% in the quarter
Sorento, down 3% in June; up 7% in the quarter
Seltos, up 158% in June and 114% in the quarter
Carnival up 34% in June and 73% in the quarter
Forte, up 11% in June and 11% in the quarter
Kia reported that its inventory has been at a 12- to 15-day supply for the past five months.
Originally posted on Auto Dealer Today
More Showroom

California Hybrids Reach State Record
The Golden State still leads the country in electric-vehicle registrations, but much like the rest of the U.S. its hybrid market share is up while full electrics stabilize after a dramatic first-quarter dip.
Read More →
My Mercedes in the U.S.
The German brand debuted its studio dealership concept for the first time in the states in Los Angeles, tapping Americans’ penchant for creative distinctions.
Read More →
Used Sales Hit Summer Drag
The vacation season, combined with high prices, has dented deliveries and added to inventories, though supply is still slim enough to keep listings elevated.
Read More →
California Launches EV Rebate Program
Participating automakers are matching the state's $13.5 million investment in new electric-vehicle rebates scheduled to take effect later this summer.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →
The Trade-In Paradox
Retailing older cars with confidence in today’s market is a matter of establishing and following a clear process that can turn greater profit for auto dealers as they aim to meet used-unit hunger.
Read More →
Focus on Vehicle Cabins
The market for interior materials will grow in coming years as automakers look to meet consumer demand while staying competitive with changeups to sourcing and included features.
Read More →
State Follows Federal Warning on Auto Ads
The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.
Read More →
European EV Market Hits Record
Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.
Read More →
Used EVs Outpace New
While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.
Read More →