ATLANTA — Eddie Lafferty has been named general manager of Manheim Seattle, the company announced. A 30-year-plus veteran of the automotive industry, Lafferty has extensive experience in both retail and wholesale operations. He joined Manheim in 2008 as fleet lease manager, before being promoted to assistant general manager for Manheim Seattle. He most recently served as GM of Manheim Nevada.

Danny Brawn, in turn, has assumed the role of general manager of Manheim Nevada. Brawn joined Manheim in 2005. His previous positions with the company include regional sales manager for the northwest market, assistant general manager at Manheim Phoenix, as well as a variety of sales roles across Manheim Portland, Manheim Kentucky, Manheim Orlando and Manheim Nashville. Most recently, he spent four years as GM of Manheim Darlington.

“Developing strong leaders is a key element of Manheim’s growth strategy,” said Manheim West Regional Vice President Julie Picard. “Eddie and Danny have each served in roles of increasing responsibility at Manheim for more than a decade, gaining knowledge of our business and developing the skills necessary to enhance the client experience and drive results. I’m thrilled to see how they’ll excel in these new roles.”

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