Largest Online Vehicle Loan Provider Announces Record Loan Volumes
American consumers who are frustrated by the traditional way of buying and financing vehicles are turning to the Internet to find hassle-free, convenient alternatives.
PeopleFirst.com, which bills itself as the nation's largest online originator and servicer of vehicle loans, has announced third quarter vehicle loan originations of $223 million, representing more than 13,000 loans. This is an increase of almost 300 percent from a year ago and a 20 percent jump from the second quarter.
"Customers actually enjoy their loan experience with us. Our innovative Blank Check(SM) product gives them the power and convenience of a cash buyer when purchasing a new or used vehicle," said Gary Miller, CEO and co-founder of PeopleFirst.com. "The number of consumers using the Internet to research pricing and financing for vehicles continues to grow exponentially. PeopleFirst.com offers a unique combination of products, technology and customer service that makes us the preferred choice among consumers."
According to a recent study, online financing is on the brink of tremendous growth. The recent report released by The Industry Standard and Forrester states that while only five percent of all online users (about 2.2 million people) researched or applied for their last auto loan online, more than 10 times than many, approximately 30.8 million people, plan to use the Web the next time they need a car loan.
"The market for online vehicle loans is still in its infancy and, as the clear leader in this area, we are ready to take advantage of the tremendous growth forecasted," said Brian Reed, president of PeopleFirst.com. "We have been at this since 1995, having built a unique technology platform to support our innovative product offerings. There is no substitute for experience."
PeopleFirst.com recently added several high-profile partners to its roster, including American Express, Autobytel.com, BestOffer, BJ's, Cyclebytel, duPont Registry, Get(SM)art, Motorcycle.com and PeoplePC, among others.
For more information about PeopleFirst.com, call PeopleFirst.com at (800) 689-1789 or visit www.peoplefirst.com.
More F&I

Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
F&I Training Fundamentals
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
Not Just Any Tire Will Do
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →