Lehmer's Jeep, GMC and Oldsmobile in Concord, CA, has adopted Stronghold Technologies' DealerAdvance mobile sales system. Steve Haworth, general manager of Lehmer's, a family-owned dealership founded in 1936, said he is equipping his sales force with DealerAdvance because the mobile application gives his dealership a competitive advantage by increasing sales productivity, shortening the sales cycle and providing consumers with a wide range of information.
"With DealerAdvance, Lehmer's is capturing information on 85 percent of our customer prospects. As a result, our sales staff is able to follow up on customers who do not make a purchase during their first visit, with 45 percent of these customers returning to buy cars," said Haworth. "In addition, the use of DealerAdvance will also position Lehmer's to achieve peak sales performance beyond GM and DaimlerChrysler zero percent financing incentives."
DealerAdvance, Stronghold Technologies'mobile application, uses wireless, handheld devices that have the memory and processing power of a PC, to store, manage and distribute information in real time.
"Lehmer's is successfully combining its old-fashioned sales traditions with DealerAdvance technology to deliver optimum performance in sales performance and customer service," said Chris Carey, CEO and president of Stronghold Technologies.
DealerAdvance gives us the ability to align our business functions, customer relations and sales processes with a technology that is easy to use and keeps us connected to consumers," said Haworth.
Sales consultants use DealerAdvance to gather customer needs and contact data electronically, check new and used car inventory, register customers into the dealership's database for follow-up, and issue reports of all customer information and product queries on the spot. Stronghold Technologies runs the DealerAdvance application through Compaq iPAQs.
About Stronghold Technologies
Founded in August 2000, Stronghold Technologies (www.strongholdtech.com) is a privately held mobile application solutions company based in Whippany, NJ, with offices in San Francisco, CA, and a product development center in Sterling, VA. Their mobile sales application is being used by dealerships across the country.
