FI showroom red and grey logo
MenuMENU
SearchSEARCH

Light Vehicle Sales Continue to Rebound as Microchip Shortage Squeezes Supply

Automakers reported impressive monthly results, showing increases that ranged from 40% to 70% compared to unit sales during the pandemic.

June 3, 2021
Light Vehicle Sales Continue to Rebound as Microchip Shortage Squeezes Supply

Automakers reported impressive monthly results, showing increases that ranged from 40% to 70% compared to unit sales during the pandemic.

3 min to read


Light vehicle sales came raging back in May fueling signs of a rebound. But will the rebound run out of gas as inventory issues plague the industry?

Automakers reported impressive monthly results, showing increases that ranged from 40% to 70% compared to unit sales during the pandemic. Subaru was the only automaker posting weaker results in May. 

Ad Loading...

Toyota Motor reported a rebound as its U.S. sales skyrocketed 47% in May and car sales nearly doubled. The Toyota division saw a 47% volume increase and the Lexus division a 49% increase. Toyota light truck sales continued their upward trajectory, rising 30% in May after soaring 170% in April. 

The company’s total volumes were 9% higher than pre-pandemic levels in May 2019. 

But inventory supply issues tarnished the bright results, with Bob Carter, executive vice president for sales at Toyota North America, warning of just an 8-day inventory supply for Toyota and a 12-day inventory supply for Lexus, as reported to Automotive News. 

Honda Motor Co. sold 176,815 units in May 2021, up 46.2% over May 2020. Acura brand reported a 76% increase in deliveries while Honda brands saw a 43% increase. The company delivered 93,362 light trucks, an all-time record.

Hyundai Motor America and Kia Motors America also saw significant increases of 59% (93,745 units) and 75.3% (80,298 units) respectively. Hyundai reported retail demand rose to a monthly record in May at 84,351 units, representing a 54% gain. The automaker also saw a 95% boost in fleet shipments at 5,400 units.

Ad Loading...

Subaru reported an 8.8% volume increase at 56,558 units and indicated that the global microchip shortage continues to affect production and inventory levels.

Volvo Cars USA reported deliveries of 13,221 units up 38.9% over May 2020 levels. Genesis sales skyrocketed 176.1% moving from 1,350 vehicles to 3,728. The company sold 2,037 units of its GV80, a monthly record. 

After posting a gain in 2020, Mazda continued its upward trajectory with a 69% increase in volume to 42,187 units in May. 

J.D. Power/LMC, TrueCar and Cox Automotive report they expect the seasonally adjusted, annualized rate of sales for May to come in between 16.2 million and 16.7 million, after Ford Motor Co. releases its May results. 

J.D. Power/LMC also predict record retail demand for May at 1.39 million light vehicles, representing a 34% increase over May 2020. 

Ad Loading...

But automakers may struggle to maintain this sales pace in coming months as the microchip shortage forces them to idle assembly plants. 

Dwindling inventory supplies already plague the industry. New vehicle supplies totaled 1.95 million in mid-May, down from 2.24 million at the end of April and down 42% from May 2020, reported Cox Automotive vAuto data. 

J.D. Power finds the average number of days a vehicle sits on a dealership lot before being sold is over half what it was a year ago in May. Vehicles sat on a dealership lot for 47 days in May 2021, compared to 95 days in May 2020.

 

Originally posted on Auto Dealer Today

More Showroom

Twilight of white hybrid car.
Showroomby Lauren LawrenceJuly 22, 2026

California Hybrids Reach State Record

The Golden State still leads the country in electric-vehicle registrations, but much like the rest of the U.S. its hybrid market share is up while full electrics stabilize after a dramatic first-quarter dip.

Read More →
White meeting room in car dealership with rims displayed on wall and projected screen
Showroomby Hannah MitchellJuly 22, 2026

My Mercedes in the U.S.

The German brand debuted its studio dealership concept for the first time in the states in Los Angeles, tapping Americans’ penchant for creative distinctions.

Read More →
Photo of parked cars of various types for sale on a lot
Showroomby Hannah MitchellJuly 20, 2026

Used Sales Hit Summer Drag

The vacation season, combined with high prices, has dented deliveries and added to inventories, though supply is still slim enough to keep listings elevated.

Read More →
Ad Loading...
desert road with cars driving away, Rebates Incoming with red star graphic, F&I and Showroom logo
Showroomby Lauren LawrenceJuly 15, 2026

California Launches EV Rebate Program

Participating automakers are matching the state's $13.5 million investment in new electric-vehicle rebates scheduled to take effect later this summer.

Read More →
Aerial shot of a car dealership
Showroomby Hannah MitchellJuly 13, 2026

OEM Poll Sees Industry Evolution

Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.

Read More →
Photo of cars lined up on lot
ShowroomJuly 10, 2026

The Trade-In Paradox

Retailing older cars with confidence in today’s market is a matter of establishing and following a clear process that can turn greater profit for auto dealers as they aim to meet used-unit hunger.

Read More →
Ad Loading...
Phot of a dark Kia vehicle interior with steering part of steering wheel and dashboard
Showroomby Hannah MitchellJune 29, 2026

Focus on Vehicle Cabins

The market for interior materials will grow in coming years as automakers look to meet consumer demand while staying competitive with changeups to sourcing and included features.

Read More →
Photo of multiple new SUVs on a car dealership lot
Showroomby Hannah MitchellJune 22, 2026

State Follows Federal Warning on Auto Ads

The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.

Read More →
Map of Europe next to back of EV car.
Showroomby Lauren LawrenceJune 22, 2026

European EV Market Hits Record

Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.

Read More →
Ad Loading...
Person pumping gas into car.
Showroomby Lauren LawrenceJune 17, 2026

Used EVs Outpace New

While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.

Read More →