F&I Showroom Magazine

Subscribe | Digital Edition

MENU

Lithia Motors Acquires Reno Jeep Chrysler in Nevada

by Staff

January 29, 2004

1 min to read

Lithia Motors, Inc. announced Jan. 29 that it has completed the acquisition of Reno Jeep Chrysler located in Reno, Nev. The store will be renamed Lithia Chrysler Jeep of Reno. The store has annualized sales of approximately $55 million.

"We first entered the Reno market in 1997 and it has been a solid performing market over the past six years," said Lithia Motors Chairman and CEO Sid DeBoer. "We are excited to be able to increase our presence there. We now have a very broad line-up in the Reno/Sparks area with six stores representing the Chrysler/Jeep, Volkswagen, Audi, Lincoln/Mercury, Subaru, Hyundai, Suzuki and Isuzu franchises."

About Lithia Motors, Inc.

Lithia Motors, Inc. is a Fortune 1000 and Russell 2000 company that sells 24 brands of new vehicles and operates 79 stores and 148 franchises in 12 states in the Western United States and over the Internet through "Lithia.com -- America's Car & Truck Store."

Lithia also sells used vehicles; arranges finance, warranty, and credit insurance contracts; and provides vehicle parts, maintenance, and repair services at all of its locations.

Lithia retailed 91,478 new and used vehicles and had $2.38 billion in total revenue in 2002.

Topics:F&I

More F&I

Photo of robot holding a laptop

F&I•by Hannah Mitchell•April 27, 2026

How AI Will Drive the Next Wave of Innovation in Finance & Insurance

It’s time to take the next digital step to free F&I managers to handle the most challenging aspects of customer meetings.

Photo of notepad and pen next to computer keyboard on desktop

F&I•April 13, 2026

Control in Sales Is an Illusion

Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.

Photo of external keyboard on office deak next to window

F&I•April 7, 2026

The Limited Warranty Game

Bringing it in-house benefits the dealership and its customers.

Woman in casual clothing sitting at a desk

F&I•by Rick McCormick•March 31, 2026

Curb The Confusion

Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.

Photo of man's hand on laptop computer keyboard with blank screen

F&I•March 16, 2026

There Is Always one More Product

Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.

REGISTER FOR EFI 2026

F&I•by Kate Spatafora•March 16, 2026

EFI Conference Extends Early Bird Discount as Room Block Nears Capacity

Ethical F&I Manager's Conference will take place at The Cosmopolitan Las Vegas on April 13–15, 2026.

F&I•by Staff•March 6, 2026

Explore the 12 Rules for an F&I Life at EFI

EFI 2026 will take place April 13–15 at The Cosmopolitan Las Vegas.

F&I•March 4, 2026

Creating Your Own Economy

In this video, Reese Dailey explains how effective follow-up drives better results across the dealership, including increased sales, higher F&I penetration, and stronger customer retention.

F&I•by Staff•March 2, 2026

Prove You Can Do F&I at EFI

‘So You Think You Can Do F&I’ is a live role-play contest taking place at the 2026 Ethical F&I Managers Conference.

Image of two human hands, one holding the word yes, the other the word no

F&I•by Hannah Mitchell•March 1, 2026

Expect Yes in the F&I Office

It may be human nature to back off when a customer seems to say no to a product or service. But experts say F&I managers should operate as though the answer will be the opposite.