FI showroom red and grey logo
MenuMENU
SearchSEARCH

Manufacturers Hopeful That Chip Supply Will Improve in Q4

Though forecasts predict the global semiconductor shortage may not right itself until 2023, vehicle manufacturers express hope for improvement in Quarter 4.

September 9, 2021
Manufacturers Hopeful That Chip Supply Will Improve in Q4

 

Credit:

Wikipedia

2 min to read


Though forecasts predict the global semiconductor shortage will not right itself until 2023, Daimler CEO Ola Kallenius remains hopeful that it will improve in Quarter 4 of 2021.

Volkswagen Purchasing Chief Murat Aksel echoed his sentiments, after stating that semiconductor supply remains very volatile and tight in the third quarter. “We hope for a gradual recovery by the end of the year,” he said.

Ad Loading...

Both predict recovery could be slow. “Several chip suppliers have been referring to structural problems with demand,” Kallenius said at the IAA Munich auto show. “This could influence 2022 and [the situation] may be more relaxed in 2023.”

BMW CEO Oliver Zipse reported he expects supply chains to remain tight well into 2022, at the event. However, he did not forecast long-term supply issues, noting the automotive industry remains an attractive client for chip manufacturers.

But with semiconductor chip demand soaring, Volkswagen Group CEO Herbert Diess predicted shortages will continue for months or even years. “The Internet of things is growing and the capacity ramp-up will take time. It will be a bottleneck for the next months and years to come,” he said at the conference.

The auto industry worldwide will need around 10% more production capacity to meet demand for chips, Aksel said.

Renault CEO Luca de Meo said the situation regarding the shortage was tougher than expected during the third quarter. He too predicted the fourth quarter will usher in some improvement. Renault will still cut production by 200,000 cars in 2021 because of the shortage, de Meo said.

Ad Loading...

The COVID-19 pandemic shuttered automotive plants in 2020. Manufacturers responded by ordering fewer chips. The electronics industry picked up the extra supply. Now, a series of supply chain disruptions, including a shortage of materials to make the chips and weather issues, continue to impact supply. 

Manufacturers cannot product many vehicles without these chips. Cars have become dependent on chips to manage fuel economy, engine operation driver assistance features, and more. 

OEMs are responding to the shortage by trimming production and sales projections. 

Daimler recently cut its annual sales forecast for its car division, projecting deliveries will be in line with 2020, rather than up significantly.

Factory shutdowns in Malaysia, which is a major center for chip testing and packaging, because of COVID outbreaks, have affected chip manufacturing in the third quarter.

 

Originally posted on Auto Dealer Today

More Showroom

Green road sign that says California Ave
Showroom•by Lauren Lawrence•October 21, 2026

California Sees Quarterly Gains

California’s new-vehicle market saw a boost in hybrids in the third quarter and its first overall quarterly market gain of the year.

Read More →
Silver Subaru STI parked in lot.
Showroom•by Lauren Lawrence•October 14, 2026

New-Vehicle Prices Stay Put

Affordability pressures and model availability shaped new-vehicle sales in September, according to an analysis by Kelley Blue Book.

Read More →
White electric vehicle parked at charging station.
Showroom•by Lauren Lawrence•October 12, 2026

EV Buyer Consideration Shifts

What drives American consumers to purchase an electric vehicle is shifting as the question moves away from Should I?' to 'Which features and experience do I want to have?'

Read More →
Ad Loading...
Door handle in interior of new-looking vehicle
Showroom•by Hannah Mitchell•October 1, 2026

Year-to-Date Auto Sales Holding Their Own

A forecast through August shows that automakers have shifted strategies to keep deliveries and revenues up despite tariffs and other economic challenges.

Read More →
Interior of BMW ix3 electric SUV with hilly landscape seen through windshield
Showroom•by Hannah Mitchell•September 28, 2026

Slow to Robo

Ten years of polling consumers shows autonomous vehicles’ profiles have risen considerably, but even more people now want at least some level of control if they go that route.

Read More →
Photo of red SUV parked outside a car dealership after dark
Showroom•by Hannah Mitchell•September 9, 2026

Dealers a Little Down

A third-quarter Cox Automotive survey finds them in a mixed mood, bummed by fallen customer traffic but encouraged by better profits, costs and EV interest.

Read More →
Ad Loading...
Silver car driving down road with graphic that says “Europe Plugs In”
Showroom•by Lauren Lawrence•September 9, 2026

European EV Sales Skyrocket

The EV market on the continent held strong in July with almost 25% of new-car sales being fully electric units, a stark contrast to the U.S., where EV sales declined about 42%.

Read More →
Mitsubishi shadow line-up
Showroom•by Hannah Mitchell•August 25, 2026

Mitsubishi Unveils U.S. Plan

The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.

Read More →
A rear view of a red Hyundai Elantra
Showroom•by Hannah Mitchell•August 17, 2026

Used Lots Getting the Business

Many consumers are seeking out the units to save money, and the demand – higher in July than normal – is keeping supply limited and prices up.

Read More →
Ad Loading...
outside shot of two trucks in front of a body of water with a cloudy sky
Showroom•by Lauren Lawrence•July 29, 2026

Used Market Stabilizes

The Carfax Used Car Index noted a major drop in used-vehicle price increases in July after several months of hikes.

Read More →