Market Watchers Predict Sandy's Impact
Based on analysis and data from two automotive research and shopping websites, the impact of Superstorm Sandy on the automotive market may be less than previously believed.
ATLANTA — The impact of Superstorm Sandy on the national new- and used-car markets may be more modest than what’s currently being reported, experts at both AutoTrader.com and Kelley Blue Book said this week.
Current estimates state between 200,000 and 300,000 new- and used-vehicles were destroyed as a result of the storm; however, that only represents 0.1 percent of the more than 240 million registered vehicles on the road.
“There’s absolutely no question that Superstorm Sandy has had a devastating impact on those who live in the Northeast,” said Chip Perry, president and CEO of the AutoTrader Group. “I’ve personally visited the area and spoken with many of our field sales representatives and customers, and it’s clear that this event changed many of their lives.
“But when you look at the impact on the automotive industry, the fact is, the number of vehicles lost is too small of a fraction to significantly move the national market.”
Data and analysis from the November Kelley Blue Book Market Report supports this position. Since the storm hit so late in the year, KBB.com analysts believe increased demand on the East Coast will only mute the market’s typical decline through this time period. Instead of a 1 to 2 percent decline, KBB.com experts now believe values will remain flat nationally. From a used-car pricing perspective, KBB.com Senior Market Analyst Alec Gutierrez anticipates only modest market increases, $200 to $300 at most. And those increases will only be felt in the Northeast region, they added.
“When Hurricane Katrina hit, Kelley Blue Book values increased more than 2 to 3 percent in the affected area from the time the storm hit until year-end,” Gutierrez said. “This year, we believe that while we may see some price appreciation on the East Coast, from a national perspective, values will remain relatively flat.”
Shopping activity on AutoTrader.com in the areas impacted by Sandy dipped several percentage points between Oct. 27 and Nov. 6, but rebounded by Nov. 8 to mirror the level of shopping activity in non-impacted areas. On Nov. 10, shopping activity began to increase very slightly nationally and in the impacted areas. However, AutoTrader.com analysts believe it’s still too early to assess if this is indicative of a more sustained trend or if the rise can be directly attributed to Superstorm Sandy.
Both KBB.com and AutoTrader.com analysts agree that the impact of the storm is just now starting to be felt in the market and it will take months before the total effects will be fully comprehended.
“It’s going to take time for impacted consumers to get back in the market,” Gutierrez said. “Some may have been able to get a replacement vehicle immediately, but many others could be waiting for their insurance check or unfortunately have to focus on repairing damage to their home. We’re going to be keeping a close eye on this in the months ahead.”
More F&I

Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
F&I Training Fundamentals
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
Not Just Any Tire Will Do
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →