MarketWise Remarkets Record Number of Suzuki Vehicles
MarketWise, an Autodaq Co., and American Suzuki Corp. announced on Jan. 3 that MarketWise has remarketed a record number of daily rental vehicles -- approximately 3,000 -- on behalf of Suzuki during the months of November and December 2001.p>
"We are very pleased with the record results for Suzuki, given the combination of challenging market conditions and an increased volume of rental returns over the past 90
days," said Steve Leach, MarketWise vice president. "A tremendous effort by our people and the auctions were key to our success."
Tim Finley, Suzuki national fleet and remarketing manager, added, "Our relationship with MarketWise has become more valuable over time. Each year, we're able to seamlessly adjust to changes in the market and increased
volume." Finley continued, "We use MarketWise as a direct arm of Suzuki, which affords our staff the freedom from the day-to-day logistics and allows us to concentrate on making decisions on the strategic placement of our
vehicles and incentive programs. I'm extremely pleased with the results we've been able to achieve this quarter."
The Automotive Division of American Suzuki Motor Corporation (ASMC), in Brea, Calif., was founded in 1985 by Suzuki Motor Corporation
(SMC), www.suzuki.com. ASMC markets automobiles in the United States through a network of more than 420 automotive dealerships in 49 states. ASMC's parent company, Suzuki Motor Corporation, is a
worldwide manufacturer, selling a variety of vehicles in 191 countries. Founded in 1920, it is based in Hamamatsu, Japan.
Marketwise, an Autodaq Company, designs and manages automotive remarketing management, end-of-term programs and related training and consulting services for auto manufacturers; captive finance companies, banks and other
financial institutions; and rental car companies. For more information see
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