FI showroom red and grey logo
MenuMENU
SearchSEARCH

McCormick to Emcee Industry Summit

Rick McCormick of Reahard & Associates will serve as master of ceremonies for Industry Summit 2018 this October in Orlando, Fla.

by Staff
August 14, 2018
McCormick to Emcee Industry Summit

 

2 min to read


Industry Summit 2018 will be held Oct. 8–10 at the Caribe Royale Orlando in Orlando, Fla. Photo courtesy Caribe Royale

ORLANDO, Fla. — Organizers of the upcoming Industry Summit announced that Rick McCormick, a top F&I trainer and a prolific speaker and writer, will handle emcee duties for this year’s event, which will be held Oct. 8–10 at the Caribe Royale Orlando in Orlando, Fla.

McCormick said the theme of this year’s event, “Protect the Future of F&I,” illustrates the importance a conference dedicated to preserving F&I production and profitability as disruptive technology and buying habits threaten that department’s very existence.

Ad Loading...

“I always leave the Summit feeling challenged to do better and equipped with the tools and specific assignments I need to make sure that happens,” he said. “Never has there been a more strategic time for our leaders to assemble. The industry can’t survive without us, but we need to have a path forward.”

McCormick is an in-demand speaker and a valued contributor to F&I and Showroom and Agent Entrepreneur magazines. He serves as national account development manager for Reahard & Associates Inc. Led by founder Ron Reahard, the company provides F&I training in dealerships, at workshops and events, and online.

“Rick’s passion for this business and his love of the people that inhabit it — from dealers and F&I professionals to car buyers — are palpable whenever he takes the stage,” said David Gesualdo, show chair and publisher of the Bobit Business Media group of dealer publications, which includes F&I and AE. “He will set the tone for the show and we thank him for taking on this important job.” 

Registration for Industry Summit 2018 is open at the event’s website. Early-bird pricing ends Sept. 20. To discuss sponsorship and exhibition opportunities, contact David Gesualdo at (727) 947-4027 or via email.

More F&I

Cover image for a BOK Financial report titled “Timing the market: How avoiding volatility entirely can hurt long-term reinsurance program performance.” The image shows several road construction barricades with flashing amber warning lights lined up in a nighttime work zone. Beneath the image, red text explains that avoiding volatility can mean falling behind inflation and missing market rebounds that drive long-term surplus growth. The BOK Financial logo appears at the bottom right.
SponsoredMay 8, 2026

Timing the Market Can Hurt Long-Term Program Performance

For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.

Read More →
Ryan Ruff, The 90/10 Rule, Automotive Training Academy, Sales Series
F&IMay 6, 2026

The 90/10 Rule

In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.

Read More →
Photo of essential oil diffuser on desk next to laptop
F&IMay 4, 2026

Your Office Is Talking

What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.

Read More →
Ad Loading...
"Effective training ensures the customer’s needs remain at the heart of everything we do. When that is the focus, both sales and profits naturally improve." by Rick McCormick with F&I and Showroom logo and picture of Rick McCormick
F&IMay 1, 2026

F&I Training Fundamentals

How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.

Read More →
Photo of car tire and the tread mark it left in snow
F&Iby Hannah MitchellApril 29, 2026

Not Just Any Tire Will Do

More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.

Read More →
Photo of robot holding a laptop
F&Iby Hannah MitchellApril 27, 2026

How AI Will Drive the Next Wave of Innovation in Finance & Insurance

It’s time to take the next digital step to free F&I managers to handle the most challenging aspects of customer meetings.

Read More →
Ad Loading...
Photo of notepad and pen next to computer keyboard on desktop
F&IApril 13, 2026

Control in Sales Is an Illusion

Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.

Read More →
Photo of external keyboard on office deak next to window
F&IApril 7, 2026

The Limited Warranty Game

Bringing it in-house benefits the dealership and its customers.

Read More →
Woman in casual clothing sitting at a desk
F&Iby Rick McCormickMarch 31, 2026

Curb The Confusion

Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.

Read More →
Ad Loading...
Photo of man's hand on laptop computer keyboard with blank screen
F&IMarch 16, 2026

There Is Always one More Product

Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.

Read More →