Mitsubishi Gets More Aggressive on Electrification
Brand plans completely electrified lineup by 2035, including work with alliance partner Renault.
Plug-in hybrid electric models like the Outlander will make up Mitsubishi's entire lineup by 2035, according to its plan.
IMAGE: Mitsubishi
Mitsubishi is doubling down on its goal to abandon gas-powered vehicles.
The Japanese brand, which introduced its first purely electric car just this year, will move to an all-electric and hybrid lineup by the mid-2030s, it said in announcing its midterm business plan.
The target expands upon its earlier goal of 50% electrification in new-car sales by 2030 to 100% by 2035. It considers electrified models to be a mix of plug-in hybrids, hybrids and purely electric vehicles.
The company said that to achieve its goal, it will invest aggressively in research and development and put $1.5 billion into battery sourcing.
It will also increase electrification collaboration with alliance partners Renault and Nissan. As part of a new alliance deal with Renault reached last month, Mitsubishi will invest in Renault’s electric-vehicle and software business, Ampere.
The brand plans to introduce 16 models in the next five years as part of the Challenge 2025 vision.
LEARN MORE: Get more detailed information on the brand's plan here.
Originally posted on Auto Dealer Today
More Showroom
Used Market Stabilizes
The Carfax Used Car Index noted a major drop in used-vehicle price increases in July after several months of hikes.
Read More →
California Hybrids Reach State Record
The Golden State still leads the country in electric-vehicle registrations, but much like the rest of the U.S. its hybrid market share is up while full electrics stabilize after a dramatic first-quarter dip.
Read More →
My Mercedes in the U.S.
The German brand debuted its studio dealership concept for the first time in the states in Los Angeles, tapping Americans’ penchant for creative distinctions.
Read More →
Used Sales Hit Summer Drag
The vacation season, combined with high prices, has dented deliveries and added to inventories, though supply is still slim enough to keep listings elevated.
Read More →
California Launches EV Rebate Program
Participating automakers are matching the state's $13.5 million investment in new electric-vehicle rebates scheduled to take effect later this summer.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →
The Trade-In Paradox
Retailing older cars with confidence in today’s market is a matter of establishing and following a clear process that can turn greater profit for auto dealers as they aim to meet used-unit hunger.
Read More →
Focus on Vehicle Cabins
The market for interior materials will grow in coming years as automakers look to meet consumer demand while staying competitive with changeups to sourcing and included features.
Read More →
State Follows Federal Warning on Auto Ads
The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.
Read More →
European EV Market Hits Record
Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.
Read More →