Autobytel Inc.'s AVV, Inc. subsidiary on Nov. 5 announced that Mitsubishi Motors North America, Inc. has selected AVV's lead management system, Web Control(R), for nearly 650 dealers nationwide.

The Web Control implementation is specifically customized for Mitsubishi Motors dealers.

Web Control is an Internet-based lead management application designed to track and enhance communication between the dealership and all customers or prospects -- whether they walk in, phone in, or surf in through the Internet. The application can be accessed from any PC with Internet connectivity, or via the Microsoft Pocket Internet Explorer wireless device.

"AVV is proud to help Mitsubishi Motors dealers bolster their already successful customer service efforts," says AVV Vice President and General Manager Dan Vogel. "Web Control will help Mitsubishi Motors capitalize on the two out of every three car-buyers who are utilizing the Internet during their car-purchasing process, while also providing crucial tools for the management of non-Internet customers."

According to Vogel, implementation of Web Control will allow Mitsubishi to provide improved marketing support to its dealers, and to assist participating dealers in establishing and managing relationships with customers.

"Web Control helps bridge the communication gaps that can exist between the dealership and its customers, whether walk-in, phone-in or Internet generated, providing a more seamless and rewarding sales process, " said Greg O'Neill, president, Mitsubishi Motors North America Sales Division. "We're looking forward to putting it to work for our sales teams nationwide."

Web Control accepts sales inquiries from any website and automatically routes the email to the most qualified dealership representative according to pre-defined criteria. Wireless integration immediately prompts the recipient to respond to the consumer's request as quickly as possible. Web Control also handles leads that originate by phone or through a visit to the dealership.

Each customer contact is automatically recorded in the Web Control database, creating a comprehensive, easy-to-track history for every prospect and customer. Based on this information, scheduled activities are delivered through a daily planner and electronic calendar system. Management can also install follow-up processes so that each sales person communicates with the customer according to a pre-defined contact schedule.

About Autobytel Inc.

Autobytel Inc., an Internet automotive marketing services company, helps retailers sell cars and manufacturers build brands through marketing, advertising and CRM (customer relationship management) tools and programs.

The company owns and operates the automotive websites Autobytel.com, Autoweb.com, Carsmart.com and AutoSite.com, as well as AIC (Automotive Information Center), a provider of automotive marketing data and technology.

Autobytel specializes in dealership lead management and CRM solutions and owns and operates AVV, Inc., a provider of dealership CRM and data extraction services. Autobytel generates more than a billion dollars a month in car sales for dealers through its services.

About Mitsubishi Motors

Mitsubishi Motors North America, Inc. (MMNA) is responsible for all manufacturing, finance, sales, marketing, research and development operations of the Mitsubishi Motors Corporation in the United States, Canada, Mexico and Puerto Rico.

Mitsubishi Motors sells coupes, convertibles, sedans and sport utility vehicles through a network of nearly 700 dealers throughout North America.