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N.A.D.A. Official Used Car Guide Company and The Reynolds and Reynolds Co. Develop Online Tool

by Staff
January 30, 2002
3 min to read


The N.A.D.A. Official Used Car Guide Company, a recognized authority for vehicle valuations, and The Reynolds and

Reynolds Company, a dealer management systems and

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services provider, have developed an online prototype with retail and

trade-in transaction data from automobile dealers. The goal of this joint

venture is to develop a tool that will provide used vehicle

market information to enhance customers' ability to make vehicle

valuation decisions that reflect the underlying market, resulting in

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increased profitability.



"By leveraging our combined data resources and Franchise Dealer

relationships, we will be developing a leading edge pricing tool for many

different industry segments that manage millions of dollars in car and light

truck risk," stated Scott Lilja, executive director, N.A.D.A. Official Used

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Car Guide Company. "We hope to bring additional automotive retail data and

market insight to these industries, helping them more effectively manage and

profit from their respective automotive market activities."



According to the companies, this prototype allows customers to access an online service that provides

greater market-based detail about used vehicles in specific markets. In

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order to maximize the effectiveness of the data provided for the prototype,

Reynolds compiled used vehicle data from US new car franchised dealers. The

data, which consists of trade-in and retail pricing, year, make, model,

mileage and region sold, is updated weekly, giving the most current look at

activity for a specific region. The data is "anonymous and aggregated" so

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that no dealership or customer information is provided, identified, or

associated with the data.



"The N.A.D.A. Official Used Car Guide Company provides valuable tools to

automotive retailers across the country," said Michael McNeil, Reynolds'

chief privacy officer and vice president of Data Services. "At a time when

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cost avoidance and vehicle pricing excellence is especially important in the

auto industry, we are confident that retailers will benefit from the

information provided to them through this new product. Reynolds is extremely

pleased to partner with the N.A.D.A. Official Used Car Guide Company in the

development and delivery of this exciting on-line functionality."

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The N.A.D.A. Official Used Car Guide Company and Reynolds provided unlimited

access to data for the 30-day pilot conducted in the Southeast region of the

United States. Interviews were conducted to capture comments and

suggestions. This feedback will be used in helping to finalize the product

prior to releasing it as an online service. Additional information and

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announcements on this product launch will be forth coming in the First

Quarter of 2002.



About N.A.D.A. Official Used Car Guide Company


The N.A.D.A. Official Used Car Guide Company, a NADASC subsidiary, has

provided used-vehicle valuation products and services to the auto, finance,

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fleet/lease, government and insurance industries since 1933. In addition to

the N.A.D.A. Official Used Car Guide, a full range of valuation services

are offered, including N.A.D.A. Guide 2000 for Windows, N.A.D.A.

e-Valuator valuation software group, various developer's tools, the

ATD/N.A.D.A. Commercial Truck Guide, AuctionNet Online, consumer and

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business Web sites (nadaguides.com and nada.com/b2b), and a full line of

appraisal guides, including RV's, boats and motorcycles.



About The Reynolds and Reynolds Company

Reynolds and Reynolds, headquartered in Dayton, Ohio, is a

provider of integrated information management solutions to the automotive

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retailing marketplace. The company's services include a full range of retail

and enterprise management systems, networking and support, e-business

applications, Web services, learning and consulting services, customer

relationship management solutions, document management and leasing services.

For more information, visit www.reyrey.com.



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