November U.S. Sales Up at Most Asian Brands
Kia breaks its November record, Subaru leads pack with 52% jump.

The Outback SUV was Subaru's top performer in November, when the brand led Asian carmakers in sales.
IMAGE: Subaru

IMAGE: Getty Images/Fahroni
November U.S. sales by most Asian carmakers surged, led by Subaru, whose sales skyrocketed 52% year-over-year, followed by Hyundai, whose deliveries jumped 43%.
Mazda’s rose 31% and Kia’s 25%, breaking that brand’s November record set in 2016.
Honda sales were the outlier, dropping 6% year-over-year, its 16th straight month of sales declines.
Most carmakers no longer report sales monthly. Ford will release its November results on Friday.
Sales are being buoyed by improved retail inventories.
A J.D. Power-LMC Automotive forecast shows retail and nonretail November sales are projected to be up 5.6% year-over-year. Not adjusting for the number of selling days translates to a 10% increase. Retail sales alone are forecasted to be flat; the unadjusted comparison translates to a 3.8% increase.
“November results demonstrate that vehicle production is continuing to improve, with available retail inventory exceeding one million units for a second consecutive month and a larger share of manufacturers’ production being allocated to fleet customers,” said J.D. Power Data and Analytics Division President Thomas King in a press release.
Originally posted on Auto Dealer Today
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