FI showroom red and grey logo
MenuMENU
SearchSEARCH

October New-Vehicle Sales Hold Steady

Projections for month put SAAR flat despite strikes.

October 25, 2023
October New-Vehicle Sales Hold Steady

Industrywide advertised inventory jumped 64% year-over-year in the past month, S&P said.

IMAGE: Pexels

2 min to read


October’s seasonally adjusted new-vehicle sales should be in line with September’s, despite the Detroit union strikes and continued high sticker prices, S&P Global Mobility projects, though it says the strike’s effects will start to manifest for the big three brands in their monthly sales results.

U.S. light-vehicle deliveries are expected to total 1.2 million units for a SAAR of 15.7 million, the same as September’s SAAR, S&P said.

Ad Loading...

“On the surface with a projected SAAR result of 15.7 million units, October auto sales will be stronger than they appear,” said S&P Principal Analyst Chris Hopson in a press release on the projections.

“Underlying pressure by way of still-notable vehicle affordability concerns, potential economic slowdown and specific instances of severely limited inventory levels are likely to be a drag on auto sales for the remainder of the year."

S&P estimates that about 150,000 production units had been lost due to the strikes as of last week, resulting in retail inventory listings for effected models falling 12%. It said inventories will be pressured throughout the fall if the walkouts continue.

Still, industrywide, it said advertised inventory has greatly increased, from two million units on Sept. 11 to 2.5 million in the week ended Oct. 15, up 64% year-over-year.

"… while we see the 2023 model year inventories decreasing, the 2024 MY inventory is growing at a faster rate than the 2023 model year sell-down," said S&P Associate Director of Market Reporting Matt Trommer.

Ad Loading...

Originally posted on Auto Dealer Today

More Showroom

Person pumping gas into car.
Showroomby Lauren LawrenceJune 17, 2026

Used EVs Outpace New

While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.

Read More →
Dodge emblem on orange vehicle
Showroomby Hannah MitchellJune 15, 2026

New Vehicles Down for Most Brands

Healthy May sales cut into inventory as automakers kept a tight reign on supply, though some brands ended the month with excess units on the ground.

Read More →
Photo of the back of an electric Mercedes
Showroomby Hannah MitchellJune 10, 2026

Auto Prices Ride May Moderation

Flat ATPs and asking prices clocked in below long-term averages for the month, though some segments saw significant price gains, reported Cox Automotive.

Read More →
Ad Loading...
Orange Mitsubishi car on grass
Showroomby Lauren LawrenceJune 8, 2026

Mitsubishi Sets Growth Strategy, Structural Transformation

The Japanese automaker aims to 'strengthen products and technologies that embody its brand identity,' focus on its strongest markets and expand value-chain businesses 'that leverage its unique strengths.'

Read More →
inside of car, view of steering wheel with hands on it driving
Showroomby Lauren LawrenceMay 29, 2026

Affordable, Safe Cars for Teen Drivers

Families looking to balance affordability and safety in vehicles for their teen drivers can look to the updated list of recommended vehicles by IIHS and Consumer Reports.

Read More →
Gray-scale photo of a line of Mini cars in a dealership parking lot
Showroomby Hannah MitchellMay 27, 2026

Auto Dealers Feel Better But Not Great

A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.

Read More →
Ad Loading...
exterior daytime image of Porsche North Miami dealership
Showroomby Lauren LawrenceMay 22, 2026

Holman Opens Porsche Dealership in Miami

The North Miami store features the brand’s signature Destination Porsche design concept, combining contemporary architecture and technology to create what the auto group calls an ultra-luxury experience.

Read More →
Outside of a Cadillac dealership.
Showroomby Lauren LawrenceMay 20, 2026

Chicago to Gain Cadillac Rooftop in 2027

The two-story Cadillac dealership is being constructed at the former Lincoln Yards site, owned and operated by Canada-based Jack Carter Auto Group.

Read More →
Photo of sold Ford store exterior
Showroomby Hannah MitchellMay 11, 2026

Mid-Atlantic Ford Store Has New Owner

A growing Maryland automotive group is only the 93-year-old dealership’s third owner after its longtime proprietors retired.

Read More →
Ad Loading...
groundbreaking ceremony for new Barrington Porsche dealership with Murgado Automotive Group and Joseph Nicholas Construction
Showroomby Lauren LawrenceMay 11, 2026

Porsche Dealership Breaks Ground in Illinois

Barrington Porsche will be the new location for Murgado Automotive Group’s existing Porsche dealership currently in the Motor Werks of Barrington auto mall.

Read More →