Park Place Rolls Out Subscription Service
Dallas luxury auto group Park Place has launched Park Place Select, a subscription service offering access to a wide range of premium vehicles.
Park Place Dealership’s vice president of strategic growth, Hesham Elgahil, stands with a few of the vehicles available to members of the group’s new subscription service. Photo via Business Wire
DALLAS — Dallas-based Park Place Dealerships, one of the largest luxury automobile groups in the country, launched a subscription service today offering consumers the opportunity to match a car to their lifestyle.
As the first dealership group in Texas to offer a subscription service, Park Place will offer Select subscribers three tiers featuring a collection of vehicles that aligns with their lifestyle and budget, according to Ken Schnitzer, the group’s chairman and CEO.
“Park Place Select will give subscribers the power to flip between the world’s finest automotive brands on demand,” Schnitzer said. “The service will transform the way drivers in Dallas/Fort Worth engage in the luxury automotive category. Subscription services have been emerging for entertainment, retail, and other industries and now is the perfect time for Park Place to introduce a subscription-based luxury automotive service.”
Park Place Select’s subscription service will offer vehicles across three tiers, Prime, Plus and Premium levels, featuring luxury vehicles from eight of the brands that Park Place currently represents. In addition to competitive pricing, Park Place Select offers unlimited “flips” (vehicle changes) for clients to fully experience the luxury vehicles in their chosen category. Included in the monthly subscription fee are a variety of brands in the selected category, insurance, maintenance, cleaning of the vehicle, roadside assistance, and a personal concierge to oversee all of the details, all according to the announcement.
More Showroom
Dealers a Little Down
A third-quarter Cox Automotive survey finds them in a mixed mood, bummed by fallen customer traffic but encouraged by better profits, costs and EV interest.
Read More →
European EV Sales Skyrocket
The EV market on the continent held strong in July with almost 25% of new-car sales being fully electric units, a stark contrast to the U.S., where EV sales declined about 42%.
Read More →
Mitsubishi Unveils U.S. Plan
The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.
Read More →
Used Lots Getting the Business
Many consumers are seeking out the units to save money, and the demand – higher in July than normal – is keeping supply limited and prices up.
Read More →
Used Market Stabilizes
The Carfax Used Car Index noted a major drop in used-vehicle price increases in July after several months of hikes.
Read More →
California Hybrids Reach State Record
The Golden State still leads the country in electric-vehicle registrations, but much like the rest of the U.S. its hybrid market share is up while full electrics stabilize after a dramatic first-quarter dip.
Read More →
My Mercedes in the U.S.
The German brand debuted its studio dealership concept for the first time in the states in Los Angeles, tapping Americans’ penchant for creative distinctions.
Read More →
Used Sales Hit Summer Drag
The vacation season, combined with high prices, has dented deliveries and added to inventories, though supply is still slim enough to keep listings elevated.
Read More →
California Launches EV Rebate Program
Participating automakers are matching the state's $13.5 million investment in new electric-vehicle rebates scheduled to take effect later this summer.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →