FI showroom red and grey logo
MenuMENU
SearchSEARCH

PayLink Names Thomas President and COO

Former Assurant and The Warranty Group executive Justin Thomas has joined PayLink Direct as the financial services provider’s new president and COO.

May 1, 2019
PayLink Names Thomas President and COO

 

2 min to read


CHICAGO — PayLink Direct announced the appointment of Justin Thomas as the company’s new president and COO. Thomas brings more than 16 years of experience in the service contract, insurance, and financial services industries. He joins PayLink Direct from Assurant, where he served as president of global financial services and U.S. automotive national accounts, and will primarily focus on strategic growth initiatives, executives said.

Prior to Assurant, Thomas was executive vice president of The Warranty Group and served on the board of directors of Virginia Surety Co. There he led the formation of TWG Specialty Solutions, a business that doubled its revenues during his leadership tenure and where his responsibilities included client management, sales and operations. Additionally, Thomas was a key member of the management team at The Warranty Group, helping to facilitate its sale to TPG Capital in 2014 and its subsequent sale from TPG Capital to Assurant in 2018, according to the announcement.

Ad Loading...

“I am very excited to have Justin join our team. His experience in the extended service contract industry and his history of growing businesses will prove invaluable as we continue to evolve our services,” said Rebecca Howard, the company’s co-founder and CEO.

“Rebecca and her team have built a wonderful business and I am both proud to be a member of the team and energized by all of the opportunities our services and solutions can be applied to,” said Thomas. “It’s a business that is not only at scale and a leader in its current field but one that is adaptable and full of potential.”

More F&I

Woman in casual clothing sitting at a desk
F&Iby Rick McCormickMarch 31, 2026

Curb The Confusion

Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.

Read More →
Photo of man's hand on laptop computer keyboard with blank screen
F&IMarch 16, 2026

There Is Always one More Product

Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.

Read More →
REGISTER FOR EFI 2026
F&Iby Kate SpataforaMarch 16, 2026

EFI Conference Extends Early Bird Discount as Room Block Nears Capacity

Ethical F&I Manager's Conference will take place at The Cosmopolitan Las Vegas on April 13–15, 2026.

Read More →
Ad Loading...
Industryby StaffMarch 6, 2026

Explore the 12 Rules for an F&I Life at EFI

EFI 2026 will take place April 13–15 at The Cosmopolitan Las Vegas.

Read More →
F&IMarch 4, 2026

Creating Your Own Economy

In this video, Reese Dailey explains how effective follow-up drives better results across the dealership, including increased sales, higher F&I penetration, and stronger customer retention.

Read More →
Industryby StaffMarch 2, 2026

Prove You Can Do F&I at EFI

‘So You Think You Can Do F&I’ is a live role-play contest taking place at the 2026 Ethical F&I Managers Conference.

Read More →
Ad Loading...
Image of two human hands, one holding the word yes, the other the word no
F&Iby Hannah MitchellMarch 1, 2026

Expect Yes in the F&I Office

It may be human nature to back off when a customer seems to say no to a product or service. But experts say F&I managers should operate as though the answer will be the opposite.

Read More →
Industryby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
Industryby Hannah MitchellFebruary 23, 2026

Some Auto Brands Cheaper to Insure

A new top 10 list ranks the least expensive for average full insurance coverage on a clean driving record and high driver credit scores.

Read More →
Ad Loading...
F&IFebruary 13, 2026

Business Office Blueprint

Try following these 20 steps to greater success in the dealer F&I office this year.

Read More →