Platinum Warranty Corp. Targets Hispanic Market
CLEVELAND –- Platinum Warranty Corp. is pursuing Hispanic car buyers through its Web site by offering high-value, low-cost auto investment protection. To serve this growing segment, the company has added more technology and a bilingual staff.
CLEVELAND –- Platinum Warranty Corp. is pursuing Hispanic car buyers through its Web site by offering high-value, low-cost auto investment protection. To serve this growing segment, the company has added more technology and a bilingual staff.
“Based on 2003 demographics, the U.S. Hispanic market represents a $580 billion economy,” said Anthony J. Hodel, CEO.
The Web site, www.garantiaauto.com, enables prospective customers to receive a “quick quote” based on their warranty needs. It also provides information on the services Platinum Warranty offers to automotive dealers and financial institutions.
“Ultimately, we want our customers to feel they've made the right choice in protecting their auto investment; not just when they sign up, but down the road as well,” Hodel said. “We're proud to be able to offer the Hispanic market a quality, customer-driven product at an affordable price.”
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