Portfolio Earns 10th Straight Top Ranking in Dealers’ Choice Awards
Portfolio’s victory continues a remarkable run for the only reinsurance provider to earn a Dealers’ Choice Award in every year since the program began in 2008.
LAKE FOREST, Calif. — Portfolio has been voted for the 10th consecutive year as a top provider in the Service Contract Reinsurance category of the annual Dealers’ Choice Awards, which are based on a national survey sponsored by Auto Dealer Today and F&I and Showroom magazines.
“Ten years of us ranking at the top says a lot about how dealers regard our programs,” said Brent Griggs, president and CEO. “We are grateful that our clients took the time to vote to demonstrate their high level of satisfaction with Portfolio.”
Chief Sales Officer Dan Haugen added, “I also want to express our thanks to all of our dealers for this vote of confidence in Portfolio. We are focused 100% on our dealers’ need for success in the dealership and the reinsurance company, so it’s rewarding to have their votes for us each year. It means we are doing a good job, but we will never rest on our laurels in this fast-changing industry.
“It’s essential to also thank all of our independent agents, who are the face of Portfolio in the dealerships every week, and our managing directors and reinsurance specialists who support our agents and dealers,” Haugen continued. “Everyone here in the home office recognizes their hard work and dedication in meeting each dealer’s needs is why we are ranked at the top every year.”
The survey was conducted over four weeks during March and April of this year. In an audited process where hundreds of dealer principals and other dealership personnel scored their satisfaction with providers in 34 categories of products and services. Survey respondents are asked to cast votes only for providers with which they have firsthand knowledge and experience.
In addition to identifying their primary providers in each category, respondents must rate their providers in four qualities: (1) the product or service provided; (2) customer support and service; (3) the overall value for dollars spent; and (4) whether the dealer would recommend the provider. The quality of the votes is weighted more heavily than the quantity in order to level the field for smaller providers.
The complete list of winners can be found here. Further coverage will be published in the August 2017 print issue of Auto Dealer Today. Award winners will be honored in September at Industry Summit in Dallas.
More F&I

How AI-Powered Coaching Is Transforming F&I Performance
See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Read More →
Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Double the Change, Double the Chance
When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Leading with Purpose
In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.
Read More →
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →