Portfolio Earns Diamond Ranking in Dealer’s Choice Awards
For the fourth time, Portfolio has received a Diamond Award from Auto Dealer Monthly in its annual Dealer’s Choice Awards.
IRVINE, Calif. — Portfolio, a reinsurance program manager for dealers, earned the Diamond Award for Best Vehicle Service Contracts – Reinsurance provider in Auto Dealer Monthly’s annual Dealer’s Choice Awards.
This is the fourth Diamond Award for Portfolio, which earned the top award in 2008, 2009 and 2010. Portfolio has never been ranked less than Platinum, the second highest award.
“We are honored and grateful that dealers have named us the top reinsurance program in the nation for the fourth time,” commented Steve Burke, CEO of Portfolio. “Not only does this tell us that our agents and employees are serving our dealer clients well, but that our unique business model meets market expectations. Portfolio’s uncompromised principle of true 100% ownership by the dealer has been proven once again to be the strongest foundation to ensure ongoing satisfaction for our dealer clients.”
The awards are voted on by dealers, who were surveyed over eight weeks between April and May. Hundreds of dealer principals and other dealership personnel scored their satisfaction with providers in 27 categories of products and services. Survey respondents were asked to cast votes only for providers with which they have firsthand knowledge and experience.
“The Portfolio program is dealer-centered,” said Brent Griggs, president of Portfolio. “Respecting the dealer’s rights of ownership requires us to conduct ourselves with integrity and transparency to honor the dealer’s interests first. We see ourselves as a trusted partner, not just a provider. This demands that we provide every available profit opportunity through diligent income development in the dealership and regularly scheduled analysis of reinsurance company performance. I think this goes a long way toward explaining our recognition in the eyes of dealers.”
In addition to identifying their primary providers in each category, respondents must rate their providers in four areas: the product and service provided; customer support and service; the overall value for dollars spent; and whether the dealer would recommend the provider.
The complete list of winners, as well as any provider or finance company that rated higher than the group average score in any category will be published in the August 2014 print issue of Auto Dealer Monthly magazine. Award winners will be honored at the Industry Summit at the Paris Las Vegas, September 7-10, 2014.
More F&I

Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →