Prime Automotive Group and Safe-Guard Products International Partnership Brings a Complete Protection Solution to Prime Dealers
Prime Automotive Group represents 50 plus automotive dealerships, and 28 brands across eight states.
Prime Automotive Group represents 50 plus automotive dealerships, and 28 brands across eight states.
ATLANTA – Prime Automotive Group announced a new partnership with Safe-Guard Products International, LLC, a leading provider of third-party private label protection products for the automotive, RV, marine and powersports industries. Beginning August 12, Prime Automotive Group now provides a complete F&I product solution to Prime dealers under the Prime Automotive Protect brand along with Original Equipment Manufacturer (OEM) branded products. The Prime Automotive Protect brand includes a full suite of thirteen fully branded protection products, as well as a dedicated sales team, dealer business tools and technology integrations, and complimentary dealer training and sales and marketing content.
We pride ourselves on a strong connection between our dealers and the manufacturers and having Safe-Guard as our partner provides us with the powerful combination of the Prime Automotive Protect brand plus the OEM brand in applicable stores.
“Our partnership with Safe-Guard is a significant collaboration which will help strengthen the F&I business for our dealers,” said Pete Lebish, COO, Prime Automotive Group. “We pride ourselves on a strong connection between our dealers and the manufacturers and having Safe-Guard as our partner provides us with the powerful combination of the Prime Automotive Protect brand plus the OEM brand in applicable stores. This is a win-win for everyone.”
Prime Automotive Group represents 50 plus automotive dealerships, and 28 brands across eight states.
“Safe-Guard is excited to support Prime Automotive dealers with our complete solution,” said Tony Catania chief revenue officer of Safe-Guard. “Our unique combination of the private labeled solution for Prime Automotive plus Safe-Guard’s management of more OEM protection product programs than any other provider allows us to deliver a one-stop resource for Prime dealers. We look forward to helping drive business and customer retention for Prime Automotive dealers.”
Based in Atlanta, Ga., Safe-Guard Products manages protection product programs for over 50 strategic partners across the U.S. and Canada, offering a full suite of protection products and dealer business solutions in the automotive, RV, marine, and powersport industries. More than 13 million consumers are protected under contracts by Safe-Guard.
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