Purchase Ease Falls in July on Financial Points
CDK Global scorecard shows improvements around inventory but pain points elsewhere.

The survey found that just 57% of buyers found it easy to get credit for their purchases, down from 62% in June.
IMAGE: Pexels/Negative Space
Due largely to financial concerns,vehicle-buying ease slipped to its lowest in July since CDK Global started tracking the metric a year ago.
CDK’s Ease of Purchase Scorecard recorded its biggest month-over-month decline to 79% of responding buyers saying they found the purchase process easy.
Recent inventory improvements, though, were reflected in the results, as more buyers found the model they were looking for than at any point over the scorecard’s one-year history: 50%, up from 45% in June and 40% a year earlier. In fact, at least one respondent found it hard to choose from among the number of available options, CDK said.
Twenty percent of buyers ordered their vehicles from the factory, while the percentage of those buying vehicles in transit fell month-over-month from 28% to 22%.
The survey found that just 57% of buyers found it easy to get credit for their purchases, down from 62% in June, and 55% said agreeing to a final price was easy, down from 65% month-over-month.
The survey also reflected an industry shift in dealership staff from sales to other departments, as shown in the erosion of the ease of taking delivery of vehicles. Fewer respondents found that process easy, down from 79% in June to 71%.
“Prior to the pandemic, Sales Representatives outnumbered other roles four to one. Now that ratio is closer to two to one,” said industry analyst David Thomas, CDK director of content marketing in a blog about the survey results.
“A step, like taking delivery, might not seem to be as significant as what happens in the F&I office, but a touchpoint like that — which should be a highlight for the customer — is a solid bellwether for overall satisfaction.”
LEARN MORE: Despite Interest Rate Hike, Vehicle Affordability Could Improve
Originally posted on Auto Dealer Today
More Showroom

October Auto Sales Fall With the Leaves
A forecast anticipates retail deliveries are down this month as consumers continue to face cost challenges, though more are tapping long loans in order to buy.
Read More →
California Sees Quarterly Gains
California’s new-vehicle market saw a boost in hybrids in the third quarter and its first overall quarterly market gain of the year.
Read More →
New-Vehicle Prices Stay Put
Affordability pressures and model availability shaped new-vehicle sales in September, according to an analysis by Kelley Blue Book.
Read More →
EV Buyer Consideration Shifts
What drives American consumers to purchase an electric vehicle is shifting as the question moves away from Should I?' to 'Which features and experience do I want to have?'
Read More →
Year-to-Date Auto Sales Holding Their Own
A forecast through August shows that automakers have shifted strategies to keep deliveries and revenues up despite tariffs and other economic challenges.
Read More →
Slow to Robo
Ten years of polling consumers shows autonomous vehicles’ profiles have risen considerably, but even more people now want at least some level of control if they go that route.
Read More →
Dealers a Little Down
A third-quarter Cox Automotive survey finds them in a mixed mood, bummed by fallen customer traffic but encouraged by better profits, costs and EV interest.
Read More →
European EV Sales Skyrocket
The EV market on the continent held strong in July with almost 25% of new-car sales being fully electric units, a stark contrast to the U.S., where EV sales declined about 42%.
Read More →
Mitsubishi Unveils U.S. Plan
The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.
Read More →
Used Lots Getting the Business
Many consumers are seeking out the units to save money, and the demand – higher in July than normal – is keeping supply limited and prices up.
Read More →