FI showroom red and grey logo
MenuMENU
SearchSEARCH

Q3 New-Vehicle Sales Forecast Sunny

Latent demand, particularly from fleets, overcomes other market constraints.

September 26, 2023
Q3 New-Vehicle Sales Forecast Sunny

Honda is one of two Asian brands forecast to outperform all others on year-over-year sales gains.

IMAGE: Honda

2 min to read


New-vehicle sales continue to defy expectations as renewed supply meets demand delayed during the pandemic, buoying sales through the third quarter.

Cox Automotive forecasts year-over-year September sales to be up more than 13% to end the strong quarter at almost 1.3 million, despite the strong pressures of still-high prices, high interest rates, and strikes against the big three Detroit brands. It expects full-quarter sales to be up more than 15% to over 3.9 million.

Ad Loading...

“Consumers, and even more so large fleets, have become buyers as inventory improves,” said Cox Senior Economist Charlie Chesbrough. “Year-over-year sales gains have been surprising indeed.”

Cox predicts the updated seasonally adjusted sales pace as September closes will be about 15.5 million, up slightly from August’s SAAR.

Inventories across the U.S. industry are up by more than 63% to over two million units, while days’ supply is up 33%, Cox said.

The biggest secret to the sales success against the odds has been fleet deliveries, not retail, said Chesbrough, who reported that rental fleet sales are up 62% so far this year and commercial fleet sales 40%, as both segments had been “starved” during inventory shortages during the pandemic.

General Motors remained the sales volume leader year-to-date, up a predicted 19%, while year-over-year increase leaders are forecast to be Honda, up 49%, and Nissan, up 36%, Cox said. Tesla, which has slashed prices throughout the year, has had a predicted 31% sales bump.

Ad Loading...

Originally posted on Auto Dealer Today

More Showroom

Orange Mitsubishi car on grass
Showroomby Lauren LawrenceJune 8, 2026

Mitsubishi Sets Growth Strategy, Structural Transformation

The Japanese automaker aims to 'strengthen products and technologies that embody its brand identity,' focus on its strongest markets and expand value-chain businesses 'that leverage its unique strengths.'

Read More →
inside of car, view of steering wheel with hands on it driving
Showroomby Lauren LawrenceMay 29, 2026

Affordable, Safe Cars for Teen Drivers

Families looking to balance affordability and safety in vehicles for their teen drivers can look to the updated list of recommended vehicles by IIHS and Consumer Reports.

Read More →
Gray-scale photo of a line of Mini cars in a dealership parking lot
Showroomby Hannah MitchellMay 27, 2026

Auto Dealers Feel Better But Not Great

A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.

Read More →
Ad Loading...
exterior daytime image of Porsche North Miami dealership
Showroomby Lauren LawrenceMay 22, 2026

Holman Opens Porsche Dealership in Miami

The North Miami store features the brand’s signature Destination Porsche design concept, combining contemporary architecture and technology to create what the auto group calls an ultra-luxury experience.

Read More →
Outside of a Cadillac dealership.
Showroomby Lauren LawrenceMay 20, 2026

Chicago to Gain Cadillac Rooftop in 2027

The two-story Cadillac dealership is being constructed at the former Lincoln Yards site, owned and operated by Canada-based Jack Carter Auto Group.

Read More →
Photo of sold Ford store exterior
Showroomby Hannah MitchellMay 11, 2026

Mid-Atlantic Ford Store Has New Owner

A growing Maryland automotive group is only the 93-year-old dealership’s third owner after its longtime proprietors retired.

Read More →
Ad Loading...
groundbreaking ceremony for new Barrington Porsche dealership with Murgado Automotive Group and Joseph Nicholas Construction
Showroomby Lauren LawrenceMay 11, 2026

Porsche Dealership Breaks Ground in Illinois

Barrington Porsche will be the new location for Murgado Automotive Group’s existing Porsche dealership currently in the Motor Werks of Barrington auto mall.

Read More →
aerial view of Fireside Honda in Ohio
Showroomby Lauren LawrenceMay 6, 2026

Michigan Auto Group Acquires Ohio Rooftops

Feldman Automotive Group added two new brands, Honda and Toyota, to its portfolio with its latest acquisition of four Fireside dealerships in Ohio.

Read More →
Photo of Scout Terra pickup truck outside farm building
ShowroomMay 4, 2026

California VW Dealers Go After Scout

The franchisees’ state-level actions follow a California auto dealers trade group lawsuit against the VW affiliate last year, both efforts to stop the EV maker’s plan to sell direct to consumers.

Read More →
Ad Loading...
Photo of rear of Mercedes VLE passenger van
Showroomby Hannah MitchellApril 27, 2026

EVs Gain Traction in Europe

First-quarter auto sales increased as more consumers took advantage of government incentives. Hybrid deliveries are leading the way on the electrifieds boom.

Read More →