DESTIN, Fla. — ELEAD1ONE founder Hugh Hathcock announced the launch of ReconVelocity, a new company formed to combat margin compression and workflow inefficiencies in the retail automotive industry by helping dealers get vehicles retail-ready faster, improve instore communications, and deliver more to the bottom line.

Executives said ReconVelocity has more than 500 rooftops already installed or committed to the system. Hathcock said he recognized that the next iteration of today’s dealership requires optimizing all areas of the business to deliver higher operating efficiencies, applying innovation and automation to parts of the dealership operation that traditionally have been neglected.

“The reconditioning process is ripe for modernization — it’s significant profit hidden in plain sight,” Hathcock said. “For many, the ‘recon gap’ is a million-dollar opportunity. Most dealerships don’t have the technology to know their true retail-ready timeframe. With used vehicles becoming more critical to the profit of a dealership, this process needs new focus. ReconVelocity is purpose-built to help dealers turn reconditioning into a profit generator.”