Report: Why Dealers Struggle to Convert Leads
FrogData analysts say auto dealers can set more appointments, close more sales, and reduce costs by building a lead follow-up process based on timing by lead source.
A new report finds dealers can convert leads to appointments and sales at a higher rate by correlating source with timing.
Photo courtesy FrogData
SAN FRANCISCO — FrogData announced the release of “The Leads Aren’t Weak: How to Convert More and Pay Less,” a new, free whitepaper for auto dealers.
The report tackles a concern familiar to most dealers: the growing cost of sales leads and the inability to convert them. Analysts found timing is an unheralded but critical factor, noting that the proper moment to attempt conversion varies by source.
“Effecting this change is much easier than most dealers realize, and the results justify the efforts.”
“Too many dealers have fallen into a pattern of spending more to get a higher quantity or quality of leads, all the while neglecting the processes that convert leads into appointments and sales,” said Chris Dulla, vice president of FrogData. “Our findings prove that only by tracking and correctly timing your outreach can you realize any improvement in your conversion ratio.
“However, effecting this change is much easier than most dealers realize, and the results justify the efforts,” Dulla added.
To download a copy of “The Leads Aren’t Weak” for no charge, click here.
Originally posted on Auto Dealer Today
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