FI showroom red and grey logo
MenuMENU
SearchSEARCH

Reynolds and Reynolds and Northwood University Co-Develop “Capstone” Course

Reynolds and Reynolds and Northwood University announced the joint development of a signature program to be offered by Northwood University as part of its automotive marketing curriculum.

by Staff
February 13, 2008
2 min to read


DAYTON, Ohio — Reynolds and Reynolds and Northwood University announced the joint development of a signature program to be offered by Northwood University as part of its automotive marketing curriculum. The class will first be offered in the spring quarter 2008 on Northwood’s Florida, Michigan and Texas campuses.


The course, called “Measurement Driven Management: Powered by Your DMS,” which utilizes Reynolds software applications and technology, was designed by Reynolds and Northwood for students at the senior level. It includes a study of dealership operational and financial processes and includes a review of the functions and management of each dealership department.

Ad Loading...


“We’re delighted to continue our 30-year relationship with Northwood University,” said Trey Hiers, vice president of Corporate Marketing at Reynolds. “A lot of hard work went into this project and we are very pleased with the outcome of the course.”


“Measurement Driven Management: Powered by Your DMS” is an advanced level college course developed from Reynolds’ years of experience in serving automotive dealerships and Northwood’s experience in knowing what is required to train students to be successful in the automotive management world. The course teaches students to solve dealership problems based on real customer situations from Reynolds Consulting Services and is designed to equip students with the tools, techniques and insight to become even more valuable contributors in the automotive retail market.


Matt Davenport, practice development director for Reynolds Consulting Services, said, “In a powerful partnership between academia and business, we have the honor of developing and launching the capstone course for Northwood University’s signature automotive program and take this as the ultimate vote of confidence by respected Northwood faculty.”


“We are excited about this opportunity because we are able to incorporate real-world case studies,” added Joseph Lescota, Northwood University’s chair of automotive marketing. “Using the insights from Reynolds Consulting Services validates what we are teaching in the classroom and helps students shorten their industry learning curve.”

Topics:F&I

More F&I

Man holding magnifying glass over sales volume paper.
F&IMay 29, 2026

Why Your F&I PVR Is Misleading You

Here’s a handy checklist of the numbers to track in 2026 instead.

Read More →
Photo of woman typing on a laptop as she sits on a couch
F&Iby Hannah MitchellMay 29, 2026

Auto Consumer Anxiety Presents Opportunity

A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.

Read More →
Dustin Gingerich standing on stage giving a presentation
F&Iby Lauren LawrenceMay 28, 2026

Humble and Hungry: 12 Rules for an F&I Life

Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.

Read More →
Ad Loading...
Photo of businessman's hands resting on files on a desk
F&Iby John TabarMay 27, 2026

Focus on the Opening

F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.

Read More →
Photo of a three-seat vehicle back seat
F&Iby Hannah MitchellMay 22, 2026

F&I Reaches for the Sky

The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.

Read More →
Cover image for a BOK Financial report titled “Timing the market: How avoiding volatility entirely can hurt long-term reinsurance program performance.” The image shows several road construction barricades with flashing amber warning lights lined up in a nighttime work zone. Beneath the image, red text explains that avoiding volatility can mean falling behind inflation and missing market rebounds that drive long-term surplus growth. The BOK Financial logo appears at the bottom right.
SponsoredMay 8, 2026

Timing the Market Can Hurt Long-Term Program Performance

For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.

Read More →
Ad Loading...
Ryan Ruff, The 90/10 Rule, Automotive Training Academy, Sales Series
F&IMay 6, 2026

The 90/10 Rule

In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.

Read More →
Photo of essential oil diffuser on desk next to laptop
F&IMay 4, 2026

Your Office Is Talking

What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.

Read More →
"Effective training ensures the customer’s needs remain at the heart of everything we do. When that is the focus, both sales and profits naturally improve." by Rick McCormick with F&I and Showroom logo and picture of Rick McCormick
F&IMay 1, 2026

F&I Training Fundamentals

How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.

Read More →
Ad Loading...
Photo of car tire and the tread mark it left in snow
F&Iby Hannah MitchellApril 29, 2026

Not Just Any Tire Will Do

More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.

Read More →