DAYTON, Ohio — Reynolds and Reynolds was named recipient of two Diamond Awards and one Gold Award in the 2008 Dealers' Choice Awards from Auto Dealer Monthly magazine. Reynolds received a Diamond Award — the highest honor — in the Desking software category and in the Data Management Software (DMS) category. Dealers also recognized Reynolds with a Gold Award for Internet Training, which involves helping dealers make better use of their Web tools.

“Reynolds Desking is the culmination, literally, of thousands of hours of research and input from our customers,” said Chris Morris, director of F&I Product Planning at Reynolds. “It’s great to see that the software we delivered to the market is so well received by the people who actually use it.”

This is the fourth year Auto Dealer Monthly has recognized the most highly regarded vendors, suppliers and finance companies in the retail automotive industry. The awards are based on voting by dealers and dealership personnel. This year, slightly more than 25,000 votes were tallied across 20 different product categories covering virtually every aspect of dealership operations. Dealership personnel rate product performance, support and overall product value compared to cost for the dealership. Reynolds is the only company to win nine awards across four different categories since the awards were initiated.

The editors of Auto Dealer Monthly, in describing Reynolds receiving its fourth award in four years in the DMS category, noted there has been a great deal of noise in the marketplace about the potential ramifications of the merger between Reynolds and Reynolds and Universal Computer Systems in late 2006. “Those concerns must have vanished,” the editors wrote, “as the former triple Platinum Winner (Reynolds) emerged with a resounding claim on the Diamond Award.”

“Receiving these awards is especially gratifying for two reasons,” said Reynolds spokesman Tom Schwartz. “First, customers are voicing confidence in our products and our support. Ultimately, dealers have a litmus test: Do these products make business better for our dealership? The results of this survey indicate our customers are answering, yes.

“Second, we pride ourselves on delivering the best technology that’s available in a DMS. Most DMS users are not looking for dramatic technology changes; they are looking for software improvements that are steady, frequent and manageable — improvements that evolve with their business and lead to improved business results. That’s the enduring focus we have within the organization and it all starts with the DMS.”