Reynolds Makes Direct Equity Investment in The Appraisal Lane
The partnership involves the appointment of a credit facility for the acquisition and sale of vehicles. Reynolds and Reynolds' Robert Burnett, senior vice president of corporate development, and Trew Hiers, vice president of business development, were also added to The Appraisal Lane's board of directors.
AUSTIN, Texas — Reynolds and Reynolds has made a direct equity investment in The Appraisal Lane, a real-time used-car trade network and communications platform, according to a company announcement.
The partnership involves the appointment of a credit facility for the acquisition and sale of vehicles. Reynolds and Reynolds' Robert Burnett, senior vice president of corporate development, and Trew Hiers, vice president of business development, were also added to The Appraisal Lane's board of directors.
"The Appraisal Lane and Reynolds share a similar vision for providing dealers with the tools, information, and transparency they need to optimize their sales processes," said Andrew Iorgulescu, The Appraisal Lane's co-founder and president. "This partnership positions us for future growth with access to a broader range of dealers across the U.S. It also enables us to continue to strategically manage and guide the company in product and business development. We look forward to expanding the reach of our dealer community and helping even more dealers grow their retail operations."
According to The Appraisal Lane, the company has executed more than $65 million in wholesale transactions since April 2015, including $45 million in this year alone. During that same time frame, according to the firm, dealers have independently uploaded more than 40,000 vehicles to the platform. This, according to the company, represents a total of more than $500 million worth of vehicles appraised in its network.
Iorgulescu said that The Appraisal Lane had been exclusively operating in East Coast markets, but it now plans to expand to the rest of the United States. "The growth of our business has been very methodical, and we are currently working to strategically expand our growing dealer community starting east and moving west" he said. "This partnership and investment from Reynolds will significantly help fuel those expansion efforts."
More F&I

Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →