Rhino Linings USA, Inc. recently kicked off its first-ever sweepstakes featuring the grand prize of an 11-day, 10-night African Safari trip for two (including airfare, hotel accommodations and a guided tour to see the rhinos). Grand prize winners also win a Sony camcorder and digital camera, two pairs of binoculars and $4,000 spending money. Ten first-place winners will receive full sets of BFGoodrich All-Terrain tires, and 200 runners-up prizes will also be awarded.

National television and magazine ads will run through April to publicize the big "Rhino Safari Sweepstakes" that officially launched January 23, 2003. Rhino Linings is also promoting the sweepstakes at www.rhinolinings.com, and at a special www.winsafari.com website set up exclusively for the sweepstakes. Consumers can enter the sweepstakes by logging onto www.winsafari.com or filling out a sweepstakes entry form at their local Rhino Linings dealership.

"Our first sweepstakes is an exciting new way to drive traffic to dealerships," said Brian Marks, director of marketing at Rhino Linings USA. "Since the sweepstakes launch, visits to our website have more than doubled. The response has been phenomenal and completely exceeded our expectations."

For a complete list of the official sweepstakes rules and an entry form, visit www.winsafari.com. The contest ends April 30, 2003 and all winners are scheduled to be drawn by May 30, 2003.

Rhino Linings USA, Inc. manufactures sprayed-on polyurethane linings to protect truck beds and countless other surfaces from abrasion, impact, chemicals and corrosion. The durable, non-skid lining is available in any color and can be sprayed in any thickness. For more information on how you can open a Rhino Linings dealership or add a Rhino Linings profit center to your existing business, visit www.rhinolinings.com or call (800) 422-2603.