SOUTHFIELD, Mich. - R.L. Polk & Co. and One2One announced August 7 the inception of "PolkOne," a partnership using Polk's automotive predictor products and One2One's credit solutions data to help auto dealers develop pre-approved lending programs for new- and used- vehicle shoppers, according to a joint statement released by the companies.

Dealers will be able to forecast when potential buyers are likely to be looking for a new or used vehicle. Then they can send shoppers financing offers. The service intends to bring more pre-qualified customers into the dealerships where they can purcahse or lease a vehicle.

"Matching firm credit offers to specific customer groups as they are entering the car shopping process, significantly reduces marketing costs for automotive retailers. At the same time, it provides consumers with a valuable piece of the car shopping puzzle - pre-approved financing," said David Bailey, president and CEO of the One2One Group.

"By complimenting Polk's products with One2One's experience in analyzing financial and credit data, the automotive industry now has the ability to provide pre-approved financing to receptive consumers who are already making plans to visit their dealership," said Andrew Price, vice president of R.L. Polk & Co." Dealer Direct Team.

About R.L. Polk & Co.

For 80 years, polk has been a curator for automobile records in the United States, launching vehicle statistical operations in 1922. It now provides automotive intelligence consultation to several segments of the motor vehicle industry.

About One2One

Based in Los Angeles, One2One provides consumer and business intelligence through credit-based data decisioning. One2One specializes in providing data warehousing and service bureau capabilities.