MENU
SEARCHRoadVantage announces the addition of Sally Freeman as vice president of client experience.
RoadVantage announces the addition of Sally Freeman as vice president of client experience.
AUSTIN – RoadVantage, voted best F&I products provider by dealerships nationwide for three years running, announces the addition of Sally Freeman as Vice President of Client Experience.
With the creative approach and innovative thinking that Sally brings to RoadVantage, we will continue to achieve our mission of Delivering an Exceptional Customer Experience.
Ms. Freeman has more than 15 years of experience in the Automotive F&I space, serving primarily in sales and marketing management roles. She has held Vice President positions at both Safe-Guard Products International, LLC, and APCO Holdings. Her areas of expertise include product development, marketing and communication, risk analysis, process improvement, and sales management. Ms. Freeman’s greatest successes, however, have come from building some of the best client support teams in the industry.
She has always followed her passions for learning from and mentoring others, which allowed her to build long-term, trusting relationships with team members and clients that have stood the test of time. “The relationships and knowledge I’ve gained from both the individuals on my teams and the clients we support have been my greatest professional rewards,” said Ms. Freeman.
“We couldn’t be more pleased to have Sally Freeman join our team as Vice President of Client Experience”, said Garret Lacour, RoadVantage CEO. “Our company is leading the market in product innovations, setting new standards, and delivering unsurpassed service to agents, dealers, and customers. With the creative approach and innovative thinking that Sally brings to RoadVantage, we will continue to achieve our mission of Delivering an Exceptional Customer Experience.”
"I'm excited to be joining the team at RoadVantage,” added Ms. Freeman. "I've been watching this company since inception, always in awe of its commitment to deliver products and experiences that go beyond what seemed feasible to the rest of us. This is going to be fun!"
Read: Manheim Pennsylvania Experiences Record Vehicle Demand from Dealers in June
The selection committee is set to accept nominations for future F&I Hall of Fame members following the induction of the Class of 2026 at last week’s Agent Summit.
Read More →
The automaker takes all the mass-market Kelley Blue Book shopper awards except for pickup trucks, while Lexus dominates luxury lines.
Read More →
The worldwide body’s judges test-drove candidates over months as they narrowed down a field of eligible models. BMW garnered three separate honors.
Read More →
Roughly 1,000 dealerships across the U.S. and Canada were named 2026 Dealer of the Year award winners by Cars.com, which based its list on customer reviews and dealer responsiveness.
Read More →
The annual Reynolds and Reynolds competition puts automotive retail best practices front and center by showcasing innovations.
Read More →
The Insurance Institute for Highway Safety awarded 63 vehicles for safety, and SUVs lead the picks with more than half of the base and Pick+ awards.
Read More →
Based on Consumer Reports’ new Safety Verdict score, Mazda makes the safest new cars on the road at a brand level, the highest percentage of its tested fleet earning the top score.
Read More →
Cox Automotive subsidiary has relaunched its Brand Watch study as a twice-annual recap instead of yearly to 'offer a clearer view of brand and model consideration.'
Read More →
Edmunds released its 2026 Five Star honors to dealerships for outstanding customer service, including 11 'Five-Star Premier' designations.
Read More →
The Honda Civic is named the most reliable new car for the money at $27,768 with a predicted 13½ year life span, breaking down to $2,058 annually, or less than half the industry average.
Read More →