FARMINGTON HILLS, Mich. — RouteOne announced this week that Friendly Finance Corp. is now available as a fully integrated lender on its credit application platform. Dealers who have a relationship with the finance source may now process credit applications electronically to Friendly Finance through RouteOne.

Friendly Finance Corp. is a subprime finance source specializing in providing customers with auto loans before they have been discharged from a Chapter 7 or Chapter 13 bankruptcy. It also specializes in customers with multiple bankruptcies as well all types of subprime car buyers. The company also doesn’t consider credit scores when evaluating credit. Currently, it maintains relationships with both franchised and independent dealers in Arizona, Colorado, Delaware, Georgia, Illinois, Indiana, Kansas, Kentucky, Maryland, Michigan, Minnesota, Nebraska, Ohio, Tennessee and Virginia. 

“It’s important to us that we offer a wide variety of finance sources to our dealers so that they can assist customers who would normally not be able to obtain vehicle financing,” said Mike Jurecki, RouteOne CEO. “We are pleased to add Friendly Finance to our platform of more than 1,000 finance sources and broaden our pipeline for dealers.”

Steve Pittler, president of Friendly Finance Corp., added: "We are very excited about the benefits RouteOne’s technology will bring to our dealers and our own business. In addition to being able to electronically submit credit applications and obtain fast responses, our dealer customers will also enjoy the benefit of accessing real-time application and funding status information, along with up-to-the-minute rates and program information. We expect to see an increase in efficiency and overall production, with improvements in the level of communication and service we continue to provide to our dealers.”