Safe-Guard Partners With Toyota Financial Services
Safe-Guard announced this week it will administer tire-and-wheel protection plans for Toyota Financial Services and Lexus Financial Service.
Atlanta, Ga. — Safe-Guard announced this week it has forged a new partnership with Toyota Financial Services and Lexus Financial Services. Tire-and-wheel protection plans administered by Safe-Guard will be available to Toyota and Lexus buyers and lessees in dealer showrooms beginning Dec. 9.
Developed through a partnership with Toyota Financial Services and in collaboration with Toyota and Lexus dealers, the plans include:
Full tire replacement (no plugs or patches; customers receive a new tire with a qualified claim, including for run-flat and aftermarket tires)
Wheel replacement (when damage to the wheel prevents a seal between the tire and wheel)
No limit to the number of claims; no aggregate dollar limit
Towing Reimbursement (up to $100 when road hazard damage to the tire or wheel)
Related costs for labor and fees
One-time transferability of benefits should the Toyota or Lexus vehicle be sold to a private party
Through this plan, dealers will also have an option to offer cosmetic wheel repair for wheel scuffs and dings (option not available in all states), as well as an option to offer paintless dent repair and windshield repair.
“We’re pleased to have partnered with Toyota Financial Services to build and offer this whole new level of customer care,” said Dave Duncan, president of Safe-Guard. “Americans are spending more time on the road; average commute time is over 25 minutes with over 10 million people commuting an hour or more to work each day, and tire-and-wheel replacement can be a substantial out of pocket expense.
“Safe-Guard’s tire-and-wheel products add safety, security and peace of mind for Toyota and Lexus customers in the event their tires or wheels become damaged as a result of a road hazard. And it’s a greater opportunity for dealers to increase sales, customer retention, and build Toyota brand advocates.”
Interested Toyota and Lexus buyers should contact their local dealer to confirm the availability of tire-and-wheel protection plans.
More F&I

Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Leading with Purpose
In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.
Read More →
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →