Serra Chevrolet Bartlett Becomes a MOTOR TREND Certified Dealer
The dealership becomes the exclusive MOTOR TREND Certified Dealer in Memphis, Tenn. The operation was selected because of its history of excellent customer reviews and outstanding service, official said.
NORCROSS, Ga. — MOTOR TREND Certified Vehicles, a certified pre-owned program, has designated Serra Chevrolet Bartlett as the exclusive MOTOR TREND Certified Dealer in Memphis, Tenn.
Serra Chevrolet Bartlett was chosen because of its history of excellent customer reviews and outstanding service. Now, as a MOTOR TREND Certified Dealer, Serra Chevrolet Bartlett can offer customers MOTOR TREND Certified Pre-Owned vehicles and MOTOR TREND Certified Service from its service department.
“At Serra Chevrolet Bartlett we are beyond excited to be able to offer our customers a better way to buy a better car, with the confidence of knowing that their car is guaranteed,” said Bob Pollock, the dealership's general manager. “There are so many more benefits that we can now offer our customers, which really sets us apart in the marketplace.”
The MOTOR TREND Certified program allows qualified dealers to certify used vehicles of other makes and models. The program provides additional benefits administered by EasyCare, including a minimum six-month/7,500-mile comprehensive warranty, EasyCare Select 6 Coverage (key replacement, dent repair coverage and more), a 72-hour exchange policy, an online showroom at motortrend.com, and a Best Value Guarantee. For more, visist motortrendcertified.com.
More F&I

Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
F&I Training Fundamentals
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
Not Just Any Tire Will Do
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →