South Dakota Voters Approve 36% APR Cap on Short-Term Loans
South Dakota voters approved an initiated measure aimed at capping interest rates on short-term loans in the state. Included in the cap are all charges for ancillary products and any other fees included in the extension of credit.
SIOUX FALL, S.D. — Voters there approved an initiated measure aimed at capping interest rates on short-term loans in the state. Included in the cap are all charges for ancillary products and any other fees included in the extension of credit.
Initiated Measure 21, which was passed last Tuesday by 75.6% of voters, places a 36% APR all-in cap on loans from all state-licensed money lenders. Covered loans include commercial and personal loans, including installment, auto, payday, and title loans.
Under current state laws, there is no limit on how much interest lenders can charge on these loans. Excluded from the new cap are national banks or other federally insured financial institutions.
More than 60% of South Dakota voters rejected a competing measure, Constitutional Amendment U, that would have placed an 18% APR cap for verbal short-term loans. The only way state-licensed lenders could exceed the cap is if the borrower agrees to a higher rate in writing.
Amendment U was proposed by the payday lending industry to head off the rate cap proposed in Measure 21. It had warned voters that IM 21 could put an end to the payday loan industry in South Dakota if passed. With its passage, the measure will go into effect upon certification of the results by the state.
More F&I

Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
F&I Training Fundamentals
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
Not Just Any Tire Will Do
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →