Stronghold Technologies, Inc., the developer of DealerAdvance(TM), an enterprise software and solutions provider designed to improve business performance for the automotive retail industry, on Jan. 13 announced the introduction of its Call Management Services to assist automotive dealers with harnessing the potential of phone-in prospects.

This service complements Stronghold's customer relationship management solution, which is marketed as DealerAdvance(TM). The Company's Call Management Services will be offered as a new set of features to automotive dealer customers of DealerAdvance(TM), thus expanding Stronghold's platform for automatically accommodating multiple lead sources.

Stronghold also announced a strategic relationship with Callbright Corp. for integration with DealerAdvance's(TM) Call Management Services. Dealerships that subscribe to toll-free numbers provided by Callbright will be able to receive and automatically track 100 percent of their incoming prospect calls in DealerAdvance(TM). Incoming call records received by DealerAdvance(TM) will be assigned to the sales person who previously worked with the customer or sent to a manager for further follow-up. This feature will be available in DealerAdvance(TM) Version 3.4, scheduled for release during the first quarter of 2004.

"We are excited by the advantages gained by automotive retailers that subscribe to our new Call Management Services," said Christopher Carey, chairman and CEO of Stronghold. "Information gathered by Callbright, one of the leading in-bound call management vendors, will automatically be fed into DealerAdvance(TM). We will announce shortly a partnership with another leading phone-prospecting software vendor. Phone-in prospects, which typically represent about 20 percent of all dealer leads, will receive the same high level of attention as walk-in traffic and other prospect sources already captured by DealerAdvance(TM). This combination enables Stronghold customers to manage customer relationships and conduct follow-up activities with nearly 95 percent of all dealer traffic using the proven processes that have contributed to improved and record performance by every DealerAdvance(TM) user," Carey said.

"While we now believe that our new Call Management Services elevates our product suite to become the industry's most powerful approach to capitalizing on new and used vehicle prospects, we intend to further increase our technology lead in this $1.1 billion market," Carey said. "DealerAdvance V3.4, which also features the ability to capture and manage Internet prospects, will allow dealers to capture virtually 100% of all guest traffic. Our expanding suite of services fulfills our mission to provide a comprehensive solution for dealers to increase sales and improve business performance."

Enhancements to productivity and ease of use are key factors in every technological development from Stronghold, according to the company. To this end, users of DealerAdvance(TM) may review all third-party incoming calls without having to log onto the call-in technology vendor's Web site, according to Stronghold. Through DealerAdvance(TM), dealer staff may quickly assign the customer to a salesperson for follow-up, including task generation and correspondence via phone, letter or e-mail, Stronghold said.

Callbright's call management tools automatically analyze and measure the effectiveness of dealer advertising campaigns. Reports are produced and are available through DealerAdvance(TM) that detail who called the dealer (caller identification and demographics), how they found the dealer (which ads bring in prospects), and how the sales staff interacted with the caller (call monitoring). Complementing DealerAdvance's(TM) capabilities, the vendor interface retrieves phone-in data and makes it complete by moving beyond point of origin details to the more critical conversion analysis.

The conversion rate of prospects calling in can be calculated and tracked by DealerAdvance(TM), including total sales and sales from specific ad campaigns. When this data is combined with conversion results from other sources, such as walk-in traffic, dealers will have a more accurate analysis of their spend on advertising and a complete review of their sales force activities, according to Stronghold.

Dealers may further benefit by subscribing to Stronghold's Do Not Call (DNC) consultation and services, which were introduced last month in response to the Federal Trade Commission's new consumer privacy and contact laws pertaining to telemarketers. DealerAdvance(TM) provides the means to document and record consumer "Do Not Call" requests and aids in enforcement of DNC rules by a dealership's sales organization. Stronghold said it can implement and train dealers on the Call Management and DNC functions in less than a week.

About Callbright Corporation

Callbright Corp. bills itself as "the fastest growing advertising response and call measurement company in the marketplace, with the most advanced Web based platform utilizing the latest state of the art technology."

Callbright says its "Live Call Manager" captures all inbound traffic in real time and provides instant demographics of the caller at the inception of each call. Callbright offers a suite of reports providing visibility of whom, when and where the calls came from.

Callbright's "Outbound Call Manager" tracks internal responses to inbound calls. With "Click Call" technology", every inquiry can initiate a traceable return call from an employee. Automated messaging can also be used to leave pre-recorded messages for various services and sales needs.

Callbright's "Broadcast Message Manager" has the flexibility to provide pinpoint voice marketing or can be used to contact thousands of preselected clients.

Callbright Corp. services several thousand clients throughout the United States and Canada.

For more information about Callbright visit www.Callbright.com.

About Stronghold Technologies, Inc.

Stronghold Technologies, Inc. (www.strongholdtech.com) specializes in applying wireless technology and process improvement methods designed to increase business efficiency and sales.

The company has developed an integrated wireless technology called DealerAdvance(TM) which, among many features, allows automobile dealers to capture a customer's purchasing requirements, search inventory at multiple locations, locate an appropriate vehicle in stock and print out the necessary forms.

Through an integrated CRM (Customer Relationship Management) application, the system sends detailed tasks for prospect and customer follow-up and produces management reports to measure compliance. Stronghold says the DealerAdvance(TM) allows sales professionals to increase sales, improve customer follow-up, and reduce administrative costs.

An independent research report on the company is available for investors and the general public at www.stocksontheweb.com/sght.htm.