LAKE SUCCESS, N.Y. — Dealertrack Technologies, Inc. announced Wednesday that its board of directors has approved Rick Gibbs and Raj Sundaram as co-presidents, effective immediately.

Under the continuing leadership of CEO Mark ONeil, Gibbs and Sundaram will provide increased focus on building and delivering dealer-driven technology solutions across the online to in-store platform. The organization of Dealertrack’s leadership into two key pillars of product development, and go-to-market strategy and execution will strengthen the company’s competitive and unique capability of transforming automotive retail.

In his elevated role, Sundaram will oversee Dealertrack’s sales, marketing and brand initiatives. The DMS, Inventory, CRM, and F&I product teams will continue to report to him.

Rick Gibbs will now lead all of Dealertrack’s product development initiatives, including engineering, product strategy and management. He will also oversee the new product and platform solutions teams focused on integrating Dealertrack solutions. Dealertrack’s Digital Marketing product family, Dealer.com, will continue to report to Gibbs.

“As we have evolved our platform to provide dealers with all of the technologies and services they need to manage their operation from online to in-store, we also have had to evolve our organization to maintain optimal performance,” said ONeil. “The appointment of Raj and Rick as co-presidents is a key part of our strategy to centralize all product development into one team, as well as unify our go-to-market execution teams. Their proven leadership, vision, and expertise will help strengthen our competitiveness as we continue to provide our clients with the capabilities to transform automotive retailing.”

Sundaram joined Dealertrack in 2005 and has served in multiple senior leadership roles during his tenure, including executive vice president and group president of dealer solutions, senior vice president of the solutions and services group, and senior vice president of dealer solutions. Prior to Dealertrack, he was president of Automotive Lease Guide Inc. (ALG), which was acquired by Dealertrack. His extensive automotive experience also includes senior positions at Nissan and Ford.

Rick Gibbs was named as Dealertrack’s executive vice president and group president for digital marketing solutions in March 2014. He cofounded Dealer.com in 1998, which was acquired by Dealertrack Technologies in March 2014. At Dealer.com, Gibbs had served as CEO and president since December 2013. Prior to that, he was the company’s chief technology officer and president for three years.