Survey Shows EV Gap Between Consumers, Dealers
Cox finds that more consumers are open to EVs, but dealerships don’t feel prepared or optimistic about an EV future.

Fifty-one percent of respondents saying they were considering buying a new or used battery-electric vehicle in the following 12 months, up from 38% in 2021.
IMAGE: Pexels/Pok Rie
A new survey by Cox Automotive shows that significantly more vehicle consumers were considering going electric last year than in 2021, many auto dealers don’t feel prepared for the transition, and EV sales will still make up less than 8% of U.S. vehicle sales this year.
Cox surveyed more than 1,000 consumers and 152 dealers last year and compared their responses with those in 2021 to get an updated reading of electric-vehicle sentiments, as governments and manufacturers push hard for EV adoption.
It found that consumers polled last year were much more open to the idea of switching from gas-powered models to EVs, 51% of respondents saying they were considering buying a new or used battery-electric vehicle in the following 12 months, up from 38% in 2021.
Barriers to adoption remained about the same as a year earlier: expense topping the reasons at 43%, followed by scarce charging infrastructure at 32%, and cost of battery replacement at 27%.
Surveyed auto dealers are far less confident about an EV future, just 31% saying EVs will largely replace gas-powered models, versus 53% of consumers, and just 46% of dealers feeling “extremely:” prepared to sell or service EVs.
Cox said manufacturer support of dealers will be crucial to prepare stores, particularly for servicing, because EV owners prefer dealerships for maintenance and repairs.
EV adoption is growing, though, as many more models are launched, Cox says. It forecasts that a million new EVs will sell in the U.S. this year, more than twice 2021’s volume and a record number.
Originally posted on Auto Dealer Today
More Showroom

New-Vehicle Prices Stay Put
Affordability pressures and model availability shaped new-vehicle sales in September, according to an analysis by Kelley Blue Book.
Read More →
EV Buyer Consideration Shifts
What drives American consumers to purchase an electric vehicle is shifting as the question moves away from Should I?' to 'Which features and experience do I want to have?'
Read More →
Year-to-Date Auto Sales Holding Their Own
A forecast through August shows that automakers have shifted strategies to keep deliveries and revenues up despite tariffs and other economic challenges.
Read More →
Slow to Robo
Ten years of polling consumers shows autonomous vehicles’ profiles have risen considerably, but even more people now want at least some level of control if they go that route.
Read More →
Dealers a Little Down
A third-quarter Cox Automotive survey finds them in a mixed mood, bummed by fallen customer traffic but encouraged by better profits, costs and EV interest.
Read More →
European EV Sales Skyrocket
The EV market on the continent held strong in July with almost 25% of new-car sales being fully electric units, a stark contrast to the U.S., where EV sales declined about 42%.
Read More →
Mitsubishi Unveils U.S. Plan
The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.
Read More →
Used Lots Getting the Business
Many consumers are seeking out the units to save money, and the demand – higher in July than normal – is keeping supply limited and prices up.
Read More →
Used Market Stabilizes
The Carfax Used Car Index noted a major drop in used-vehicle price increases in July after several months of hikes.
Read More →
California Hybrids Reach State Record
The Golden State still leads the country in electric-vehicle registrations, but much like the rest of the U.S. its hybrid market share is up while full electrics stabilize after a dramatic first-quarter dip.
Read More →