SUV Display Debuts Ford Innovation
Electronic panel below windshield touted as ‘digital experience.’
Ford is promoting the “digital experience” as the consumer’s home away from home in a fast-paced, connected world.
IMAGE: Ford
Ford is turning industry heads with the windshield-wide instrument panel in its 2024 Lincoln Nautilus sports-utility vehicle.
The futuristic-looking panoramic display – to be expanded to other models later – extends 48 inches across the dashboard just below the windshield and is controlled via a touchscreen next to the steering wheel.
The 4K-resolution display will be customizable and include applications including Google’s mapping and voice assistant – with Alexa as an alternative – and weather forecasts. Videos can also be played when the vehicle is parked.
Ford is promoting the “digital experience” as the consumer’s home away from home in a fast-paced, connected world, and says the system is “simple and intuitive.”
“With home and work lives intertwined, consumers expect consistent access across their smartphones, watches, tablets and laptops,” the company says on its website. “At Ford, we believe this seamless connection should continue when our customers hit the road.”
Originally posted on Auto Dealer Today
More Showroom
Mitsubishi Unveils U.S. Plan
The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.
Read More →
Used Lots Getting the Business
Many consumers are seeking out the units to save money, and the demand – higher in July than normal – is keeping supply limited and prices up.
Read More →
Used Market Stabilizes
The Carfax Used Car Index noted a major drop in used-vehicle price increases in July after several months of hikes.
Read More →
California Hybrids Reach State Record
The Golden State still leads the country in electric-vehicle registrations, but much like the rest of the U.S. its hybrid market share is up while full electrics stabilize after a dramatic first-quarter dip.
Read More →
My Mercedes in the U.S.
The German brand debuted its studio dealership concept for the first time in the states in Los Angeles, tapping Americans’ penchant for creative distinctions.
Read More →
Used Sales Hit Summer Drag
The vacation season, combined with high prices, has dented deliveries and added to inventories, though supply is still slim enough to keep listings elevated.
Read More →
California Launches EV Rebate Program
Participating automakers are matching the state's $13.5 million investment in new electric-vehicle rebates scheduled to take effect later this summer.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →
The Trade-In Paradox
Retailing older cars with confidence in today’s market is a matter of establishing and following a clear process that can turn greater profit for auto dealers as they aim to meet used-unit hunger.
Read More →
Focus on Vehicle Cabins
The market for interior materials will grow in coming years as automakers look to meet consumer demand while staying competitive with changeups to sourcing and included features.
Read More →